MyMuse Looks to ‘Inspire Creativity’ with Rebrand on Sodas, Hydration

The beverage brand, founded in 2020 by entrepreneur Lance Collins and spearheaded by a partnership with TikTok breakout star and singer Dixie D’Amelio and her family, is rolling out revamped versions of its functional sodas into retail stores nationwide this month, with its updated hydration drinks slated for release this summer.

Taste Radio: Maybe Momofuku Doesn’t Deserve This Heat. Then Again…

Momofuku built its reputation as a company that was always willing to stir the pot. It may, however, regret stirring this one. The hosts leap into the fray with their own takes on a hot and developing story. They also riff on Japanese TikTok, ASMR videos of people eating and a new spirit brand that, according to the founder, may make your brain “bounce that ass.”

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Report: Funding Climbs in Q1, But Flows to Fewer Brands

Venture investment in food and beverage brands is at its highest point in two years, according to the latest Q1 2024 report from research group The FABID. But that doesn’t mean the market isn’t still tight, as well.

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This Water Is Not Beer: Brami Co-Founder Rides Canned H2O Wave

While Not Beer co-founder Dillon Dandurand acknowledges Liquid Death’s appeal as an alcohol alternative, his brand aims to make that relationship and positioning even closer by calling out the contrast in the most obvious way possible.

Taste Radio: Why Getting To ‘Zero’ Means Winning Today… And Tomorrow

What role can bars and mixologists play in protecting Earth’s fragile environment? It’s a question that Torres Brandy is attempting to answer via its innovative Zero Challenge competition, which is designed to promote a new paradigm in hospitality by aligning cocktail culture with environmental responsibility.

Data: Margarita Reigns; Cocktail Velocity Up 5%

America’s number one cocktail is… still number one. The margarita retained a fifth of all cocktail sales on-premise in the last quarter of 2023, followed in popularity by the martini and Moscow mule, according to new data released by CGA from NIQ.