August 25, 2006 (Denver, CO) – Headquartered in Denver, Colorado, independent beverage producer and distributor Go Fast Sports & Beverage Co. will be the first to showcase Ball Corporation’s new Laser-incised tab technology in the United States – on all Go Fast! Energy Drink packaging beginning in September 2006.
“We are excited to work with Ball Corporation as the commercial launch customer for this new technology,” said Troy Widgery, Founder, Go Fast Sports & Beverage Co. “Ball has always understood Go Fast’s position as an independent, innovative company, and we are always working to maintain the highest quality product and strongest integrity possible with our product and packaging,” Widgery continued.
The “Go Fast Laser Tab” will incorporate Go Fast’s easily identifiable logo branding onto the pull-tabs of all Go Fast! Energy Drink cans. The new laser-incised red tab reinforces the quality of the Go Fast brand with exceptional attention to detail and foresight to the promotional opportunities with the Go Fast Laser Tab and connecting with the consumer from the moment they open the can.
“We are pleased that we’ve been able to work with Go Fast to bring laser-incised tabs to market,” says Michael D. Herdman, president, Ball Metal Beverage Packaging Division, Americas. “Beverage cans have defined the energy drink category and are increasingly used in growing, upscale categories such as wellness beverages where product differentiation and image are key concerns. The use of laser-incised tabs will give Go Fast an additional opportunity to convey its unique messaging in an innovative, distinctive and polished way.”
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About Go Fast Sports & Beverage Co.
Headquartered in Denver, Colorado, Go Fast Sports & Beverage Co. is the producer of Go Fast Energy Drinks and Go Fast Sports Apparel. Go Fast Energy Drink is a preservative-free, flavorful energy drink packaged in both 8.4 and 11.9 oz cans and available in both regular and light formulas. For more information, call 1-800-895-7290, email Dist@GoFastSports.com or visit www.gofastsports.com.
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About Ball Corporation
Ball Corporation is a supplier of high-quality metal and plastic packaging products and owns Ball Aerospace & Technologies Corp. Ball reported 2005 sales of $5.8 billion and employs 15,600 people worldwide.