Starbucks to roll out energy modifier

Starbucks has taken the energy drink concept out of the cooler case and moved it to the coffee bar.

The  Seattle coffee chain will start offering customers a 50 cent “+Energy” option that they can add to any handmade Starbucks  drink  starting next week, according to the Seattle Post-Intelligencer.

The “+Energy” mix will include B-vitamins, guarana and ginseng, the PI said. Starbucks will leverage its North American Coffee Partnership with Pepsi-Cola next month to roll out an RTD version of Doubleshot Energy + Coffee in retail locations where Starbucks’ Frappucino is sold.

Starbucks has two other drink options in the works – one which will be frozen and another which will address health and wellness – in a bid to help the 11,000 store chain’s skidding revenue.

Source: BevNET.com Staff