SEPTEMBER 8, 2010 – Watertown, MA – BevNET.com, the leading publishing company for the non-alcoholic beverage industry, is expanding its coverage platform into craft beer with the official launch of Brewbound.com.
Brewbound.com will cover new product introductions and provide reviews of new products. In addition, the site offers an extensive product description, photo, and brewer database: currently, it includes 7,000 products that are available in the U.S. market.
Beer is not a new space for BevNET.com; its print publication, Beverage Spectrum Magazine, has been covering the category since its inception in 2003. The company has had advertising relationships with beer brands of various sizes, including Boston Beer, Heineken, and Anheuser-Busch. Also, the company is a member of the National Beer Wholesalers Association (NBWA).
While fulfilling industry needs by providing an online platform for suppliers, marketers, distributors and retailers, Brewbound.com also features a high level of service for the beer consumer, offering mobile connectivity and strong integration with Twitter and Facebook. The site also features the ability for users to track what they’ve consumed and where they purchased it, creating a personalized “Brew Log” of beer experiences. BevNET plans to aggressively continue the new feature and content development of Brewbound.com.
“We recognize that most people are not consuming or purchasing beer while they are at their computer, so we’ve created an easy to use mobile interface. Plus, we’ve made it extremely easy for people to share their beer experiences with their friends on existing networks, ” said John Craven, President of BevNET.com and Brewbound. “Craft beer is the most exciting part of the beer category, with double-digit growth over the past two years. We think the amount of attention it is getting from consumers, both on-premise and at retail, merits a site with the utility and experience that industry members have come to expect from BevNET.com. They will find that through Brewbound.”
About BevNET
BevNET.com is the leading beverage-oriented media company, producing a web site, print magazine, and live conference series. The company was founded in 1996 by John Craven, with its mission to offer, through products in a variety of media, the best, most comprehensive forum for news coverage, expertise, partnership and support for all members of the beverage community.
To find out more visit http://www.brewbound.com
For questions regarding the site or to submit your product, contact Matt Kennedy or John Craven at brewbound@bevnet.com
For advertising inquiries, please contact John McKenna at jmckenna@bevnet.comor your BevNET sales representative