SAN CLEMENTE, Calif. — KonaRed, maker of premium Hawaiian coffee products, today unveiled new labels and multi-serve 32-ounce bottles for its leading line of ready-to-drink (RTD) KonaRed Cold Brew Coffees. Inspired by the tropical island vibes of Hawaii, each design communicates KonaRed’s commitment to its rich Kona coffee heritage, all-natural ingredients, and Nature’s Best Kept Secret – nutrient-dense Hawaiian coffee fruit valued for health properties. Available in the same delicious Original and Hawaiian Vanilla recipes found in the brand’s 12-ounce sizes, the 32-ounce varieties give consumers a larger, value-oriented bottle conveniently located next to KonaRed’s single-serve options in store. The new labels and multi-serve bottles will begin surfing through the refrigerated beverage sections of natural, conventional and convenience stores throughout January.
“Our Hawaiian roots run deep, with premium Kona coffee serving as the basis for all of our products, so we wanted our new packaging to pay homage to the islands and the natural ingredients we grow there,” said Kyle Redfield, CEO at KonaRed. “The new look more clearly defines us as a brand as we continue to climb the leaderboard in the growing cold brew coffee category, while putting our USA-grown ingredients at the forefront. We know brand identity is important to consumers, and now they can sip happy knowing they’re drinking paradise in every single and multi-serve bottle.”
Featuring iconic Hawaiian island palm silhouettes and earth tones as the foundation for each design, the new labels create an iconic brand block on shelf and are aimed to continue driving KonaRed as a leader in the space. Prominently displaying KonaRed’s brand logo, each bottle showcases clear bold lettering for each flavor, and draws attention to the cold brews’ clean labels, including zero-25 calories and zero grams of fat per serving. Handcrafted with revered Kona coffee beans, Hawaiian coffee fruit, and Fair Trade Certified Columbian beans, the new panels also call out the use of all-natural, non-GMO, gluten-free, vegan and dairy-free ingredients, along with KonaRed’s unwavering commitment to sustainability, functionality and traceability.
Like the 12-ounce RTD KonaRed Cold Brew Coffees, the 32-ounce varieties feature a smooth ‘ono (delicious) taste derived from coffee fruit and beans that are roasted to perfection and steeped for hours, resulting in the best-tasting craft cold brew on the planet. Flavors include Original and Hawaiian Vanilla, while the 12-ounce bottles also feature Espresso, Kauai Caramel and Maui Mocha.
Like all KonaRed coffee products, the cold brews are available at Safeway, Albertsons, Whole Foods, Publix, Costco, Kwik Trip, Smart & Final, and more, as well as online at Amazon.com and www.KonaRed.com, with a retail price of $3.99/12-ounce bottle and $9.99/32-ounce bottle. For product and sales inquiries, contact sales@konared.com or (949) 682-4700.
About KonaRed
Grown on the Big Island of Hawaii in the Kona coffee belt, 2,400 miles from the nearest continent, KonaRed’s ultra-premium coffee begins with the finest seeds, the highest-quality soil, the purest water and the cleanest air on the planet. On this tropical oasis, the brand’s farmers take pride in growing and harvesting what is widely regarded as some of the best coffee you can find anywhere on Earth. These coffee beans and the nutrient-rich fruit that surrounds them serve as the foundation of all of KonaRed’s premium coffee products. Offering a variety of deliciously smooth ready-to-drink cold brew coffees, coffee beans, coffee fruit juice, coffee extracts and coffee nutritional supplements, all KonaRed products are made with all natural and GMO-free ingredients, with several products containing gluten-free and vegan ingredients. For more information, please visit www.KonaRed.com, like us on Facebook, and follow us on Instagram and Twitter.