Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Introducing Fable: Award-Winning THC-Infused Botanical Cocktails Launch Nationwide

PRESS RELEASE posted by Press Release

Apr. 17, 2024 at 6:00 pm

XLinkedInRedditFacebookEmail
Report Press Release
Non-Alcoholic Beverages
Listen to this article
: / :
  • image-01

DENVER, Colo.— Fable, a line of award-winning premium THC/CBD-infused botanical cocktails that brings an elevated taste to the alcohol alternative market, is now available nationwide. Fable’s non-alcoholic cocktails were released in California in 2021 and quickly emerged as industry standouts for their authentic ingredients and uniquely crafted flavors. The beverage line has earned fast recognition from the wine and spirits industry, receiving the highest medal in the non-alcoholic RTD category at the 2024 Wine and Spirits Wholesalers of America Access LIVE. Fable is now available for purchase online across the country.

The idea for Fable began when husband-and-wife team Ben and Kristin Kennedy set out to develop a non-alcoholic, THC-infused beverage that delivered on the same characteristics and qualities of a fine alcoholic cocktail. The team worked alongside a culinary council of chefs and mixologists to curate high-quality, hand-picked ingredients and craft a layered taste profile of herbs, spices, and fruits that mimic the taste experience of a cocktail.

“A fine alcoholic drink has mouthfeel, viscosity, and a layered flavor profile,” said Ben Kennedy, CEO and co-founder of Fable. “We found a natural and delicious way to replicate the alcoholic bite and flavor arc of a premium cocktail. Consumers shouldn’t have to sacrifice on taste should they choose to drink an alcohol alternative.”

On top of the complex flavor profile, each 12 oz can contains a 5mg micro dose of Delta-9 THC and 3mg CBD. The result is an elevated taste experience from first sip to the buildable buzz felt in the moments afterwards.

“The growing popularity of the sober-curious lifestyle shows that the non-alcoholic market is missing a significant human truth, which is that many of us want something to take the edge off without having to turn to alcohol,” adds Kennedy. “Fable is that perfect addition to a happy hour, dinner party, or night in with family and friends.”

The Fable Varieties:

Into the Woods: Hints of rosemary and peach are grounded by juniper and white oak.

Best Zest: A bouquet of grapefruit, orange, and lime open. Cinnamon and cardamom finish with the warmth of Sichuan pepper.

Night Flight: Ginger yields to cucumber, blackberry, and hibiscus notes while spearmint and lemon peel lend brightness.

Fable will be available for purchase online at drinkfable.com to anyone 21 years of age or older across the country beginning April 2024.

About Fable

Fable is a non-alcoholic, low-dose THC/CBD cocktail line created to bring an elevated taste and fun to social gatherings. The product line offers consumers complex yet delicate botanical blends with an uplifting, subtle buzz. A 12-ounce can of Fable contains a total of 5mg THC and 3mg CBD. Fable offers award-winning taste, receiving top honors at the 2024 Wine and Spirits Wholesalers of America Access Live and the 2023 L.A. Times High Spirits Awards.

For More Information:
https://drinkfable.com/

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Area Sales Manager - Philadelphia, PA / Delaware - Good Boy Vodka

Area Sales Manager - Philadelphia, PA / Delaware -...

Stoneface Brewer/Cellar Operator - Stoneface Brewing Company

Stoneface Brewer/Cellar Operator - Stoneface Brewi...

Business Development Manager- Northeast - Asterisk Imports

Business Development Manager- Northeast - Asterisk...

Regional Sales Manager - Illinois and Missouri Beer and Cider - Stevens Point Brewery Co

Regional Sales Manager - Illinois and Missouri Bee...

Territory Sales Manager - Rhinegeist Brewery

Territory Sales Manager - Rhinegeist Brewery

Marketing Coordinator - The Y Collective

Marketing Coordinator - The Y Collective

View All Jobs|Post a Job

More News

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Taste Radio: How Amara Surged From DTC To National Retail
  5. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  1. Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini
  2. AVIVO Wines Launches First Taste Trio with Three Full-Size Wines for $49
  3. Craft Spirits Sales Decline for Third Straight Year
  4. Rarebird Becomes NEUCAFF Performance Coffee, Betting the Future of Performance Starts With Coffee
  5. Somerston Estate Unveils New Wines and a Refreshed Look for Its Flagship Luxury Collection
  6. Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D
  7. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  7. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  1. Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
  2. Craft Distillery Closures Outpace Openings As Volume Falls 8%
  3. August Supply -1% As Import Comps Rebound, per Beer Institute
  4. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  5. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  6. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  7. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
View All|Submit News

Promoted PR Posts

Three Trees, Maker of Nutrient-Dense, Clean-Label Plant Milks and Milk Teas, Joins Next In Natural

Three Trees, Maker of Nutrient-Dense, Clean-Label Plant Milks and Milk Teas, Joins Next In Natural

AccountTouch Announces Partnership with Andrews Distributing

AccountTouch Announces Partnership with Andrews Distributing

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Twisted Alchemy Introduces Whole30 Approved 100% Mandarin Orange Juice, a New Cold-Pressed Citrus, to Whole Foods Market

Twisted Alchemy Introduces Whole30 Approved 100% Mandarin Orange Juice, a New Cold-Pressed Citrus, to Whole Foods Market

Steric Expands Beverage Processing Technology into RTD Production

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase