Silent Pool Gin, The Luxury English Spirit Recently Acquired By William Grant & Sons, Launches Nationwide in The U.S.

Silent Pool Gin, an ultra-premium new style of London Dry Gin crafted from 24 botanicals and locally sourced honey, is commencing its widespread distribution in the United States, following William Grant & Sons' acquisition of the brand in Fall 2023. While Silent Pool Gin has been in limited availability in the States before, this spring marks the start of its broad distribution, making it available nationwide.

“We are thrilled to introduce the U.S. market to the second gin in our world-class spirits portfolio, which also marks our debut in the ultra-premium London Dry Gin market. Silent Pool Gin is truly exceptional and distinctly unique, embodying a dedication to craftsmanship, storytelling and innovation that aligns seamlessly with William Grant & Sons’ ethos and philosophy,” says Jefferson Kohler, Director of Innovation Brands at William Grant & Sons. “Kicking off wide distribution in America marks the next chapter of Silent Pool Gin’s story.”

Silent Pool Gin was created by Ian McCulloch and friends who came together with a vision to handcraft a new kind of London Dry Gin that encapsulates the outstanding natural beauty of England’s rural landscapes. This endeavor brought them to the serene banks of the fabled Silent Pool, a charming spring-fed pool nestled deep in the Surrey Hills famed for its stunning teal colors and storied origins that date back to the last Ice Age. 

Drawing inspiration from Silent Pool's rich history and breathtaking beauty, Ian undertook the transformation of a collection of dilapidated farm buildings on the Duke of Northumberland's Albury Estate into a thriving distillery. Thus, Silent Pool Gin was born in 2015, a tribute to its place of origin. This exceptional gin captures its provenance and the essence of the tranquil pool that lends its name in every detail - from the distillation of local ingredients to its packaging. 

“Ten years ago, we embarked on a journey to capture the beautiful spirit of England’s countryside via an ultra-premium London Dry Gin, aiming to share it with the world,” says Ian McCulloch. “It brings us great pride to have integrated Silent Pool Gin into William Grant & Sons' esteemed global luxury spirits portfolio, as we now have the opportunity to continue introducing Silent Pool Gin's rare, complex and captivating flavors with markets worldwide, while also sharing the provenance and beautiful tales at the heart of our gin's origin.”

Silent Pool Gin is carefully crafted using a blend of botanicals inspired by the indigenous florals in the village of Albury, including local lavender, chamomile, elderflower and linden. This thoughtful selection of local ingredients perfectly captures the essence of Silent Pool and the picturesque Surrey Hills, reflecting the precision akin to the art of perfume-making. The process involves skillfully layering aromas to achieve a beautifully balanced and exquisite flavor profile.

Silent Pool Gin's layered flavor profile is the result of a thorough four-step distillation process, and individual care and attention to detail at each stage, that sets it apart from other London Dry Gins: 

• The Maceration: Firstly, local herbal and spicy botanicals undergo maceration in a tank with Neutral Grain Spirit and water for 24 hours, imparting their flavors into the spirit. 
• Tea Infusion: A critical step in Silent Pool Gin’s creation, local floral botanicals are then steeped separately to extract delicate floral notes.
• Vapor Basket: Before distillation, a head basket is installed atop the pot still, allowing alcohol vapors to pass through the botanicals and enriching the gin's complexity. 
• Pot: Before starting the distillation process, three additional botanicals are directly added into the pot to further enhance the flavor, including a good helping of local Aubrey honey.  This local honey, sourced from the beehives situated directly behind the distillery, is the key botanical that imparts Silent Pool Gin's unique rich texture. At the end of this process, a medley of flavors emerges characterized by floral aromas, dominant juniper and herbal notes, and a finish highlighted by rounded pear flavors and a subtle hint of honey. 

Silent Pool Gin also relies on a vintage wood-fired boiler, meticulously restored, to energize its unique copper still. To complement this crucial element, custom-made stainless steel tanks are utilized from Slovenia, ensuring precision and top-notch quality in every aspect of the production process. 

The result is a luxurious symphony of flavors that makes it ideal for crafting a diverse range of sophisticated cocktails. On the nose, Silent Pool Gin offers delicate floral notes. On the palate, juniper takes the lead, accompanied by bright herbal flavors. A lingering well-rounded sweetness reminiscent of pear gives way to textured honey notes.

Silent Pool Gin, bottled at 43% ABV with an SRP of $59.99, is now available in the United States.