ONLY Hydration Launches Electrolyte Supplements in Classic Asian Flavors

ONLY HYDRATION LAUNCHES PREMIUM HYDRATION SUPPLEMENTS IN ICONIC ASIAN FLAVORS

Inspired by memories of flavors like Asian pear and lychee, the superfood-boosted electrolyte powders are designed for both performance and daily use. 

LOS ANGELES, CA (May 2024) —  Today, ONLY Hydration launched with a line of innovative Asian hydration supplements in four iconic Asian flavors: Asian Pear, Lychee, White Peach and Yuzu Citrus. The brainchild of co-founders Matthew Foung and Emily Xiao, who began developing the product in September 2022. ONLY Hydration aims to redefine hydration for active lifestyles with a better-tasting, healthier electrolyte mix that reflects the founders’ own experiences and cultural backgrounds.

A Journey to Better Hydration

Co-founder Matthew Foung's quest for a satisfying hydration supplement began with his own challenges with staying hydrated while maintaining a grueling schedule as a serial entrepreneur. His discovery of electrolyte powders was a game-changer, though dissatisfaction with their taste and high sugar content led him to seek a better solution. This quest culminated in the creation of ONLY Hydration, a brand that promises not only effective, low-sugar hydration and a well-rounded electrolyte portfolio, but a daily drink you can genuinely enjoy.

Optimized for Performance 

ONLY Hydration’s products boast a proprietary blend of six essential electrolytes, offering functional benefits surpassing those of standard sports drinks — and even other powders on the market. With 1270 mg of six key electrolytes including sodium, potassium, magnesium, phosphorus, calcium, and zinc, the formula supports fast recovery, enhances water retention, and maintains overall bone health and immunity. Finally, vitamins C, B6, and B12, along with the distinguishing addition of the superfruit Goji Berry, enhances the nutritional profile, making these powders a powerhouse of health benefits.

“Many people believe that just consuming more electrolytes is better,” Foung explains. “But looking at the total number of electrolytes of a brand isn't enough to determine which one is better because it depends on the individual's needs and activity levels, and how dehydrated they are. That's why our formula emphasizes a well-rounded electrolyte profile, considering types, ratios, and audience needs.” 

Flavors that Tell a Story

Co-founder Emily Xiao, drawing upon fond memories of childhood summers spent at her grandparents’ home in Guangdong Province, China with a lychee tree, has infused ONLY Hydration with the essence of Asia’s most beloved fruits. Made with real fruit flavors, this new line features classic Yuzu Citrus, White Peach, Asian Pear, and the nostalgic Lychee. Emily and Matthew’s personal connections to these flavors ensures each product not only hydrates but also carries a piece of heritage.

ONLY Hydration is more than just a hydration supplement; it’s a celebration of Asian flavors as well as mindful lifestyle choices. With no artificial flavors, as well as lower carbs and significantly less sugar (3 grams compared to the average 11 grams) than competitors, these powders are designed for everyday use by anyone leading an active life. Amidst rising demand for Asian flavors in the United States, the brand's strong cultural narrative connects with Asian Americans and mainstream consumers alike. 

A 15-stick pack of ONLY Hydration electrolyte drink mix sells for $29.99. Shipping nationwide. Learn more at onlyhydration.com and @onlyhydration.