Fierce Whiskers Distillery Celebrates Release of Flagship Bourbon

Distillery to release second retail-available product, the Fierce Whiskers Texas Straight Bourbon – May 18 

AUSTIN, Texas (May 14, 2024) -- After years in the making, Fierce Whiskers Distillery, the craft whiskey distillery located in southeast Austin, announced today the release of its first-ever bourbon and second retail-available product, the Fierce Whiskers Texas Straight Bourbon. To celebrate, the distillery will be hosting a free-to-the-public bourbon bash on Saturday, May 18, from 4-8 pm, giving a fun-filled first taste for whiskey lovers to try the new product. For those not in Austin, Fierce Whiskers Texas Straight Bourbon is available for purchase at retail stores across Texas as of May 10, 2024. Fierce Whiskers began distilling its first batches of bourbon in September 2020.

Fierce Whiskers opened their southeast Austin tasting room in 2021. Since its inception, Fierce Whiskers has launched several special releases including a wine-infused whiskey, two carbon-neutral ryes, and a dual gin release. The distillery’s first retail-available product – the Fierce Whiskers Straight Texas Rye – launched in June 2023. 

“The success of the Rye was everything we hoped and gave us great confidence for the Bourbon,” said Founder and CEO Tri Vo. “Our team is exceedingly talented and willfully dedicated to the stubborn spirit needed to make whiskey in Texas, and that heart comes through in every spirit we release. We are so thrilled that after three years in the making, the bourbon is finally among those spirits.”

The Fierce Whiskers Bourbon has complex flavors yet complementary flavors, with notes of vanilla, lemongrass, butterscotch, lemon peel, and stone fruit on the nose; oak, vanilla, honey, caramel, maple syrup, and buttered popcorn on the palate; and a long and full-bodied maple syrup and nutmeg finish. Each bottle of bourbon is distilled, aged, and bottled in Austin, Texas, and has an SRP of $46.99.

For those in Austin, Fierce Whiskers Bourbon Birthday Party will take place at the distillery (5333 Fleming Ct, Austin, TX 78744) on May 18th to give fans a first taste of the product, with all vendors returning from previous partnerships with the distillery as a special nod to the those that have supported Fierce Whiskers throughout the years. Food options include Uchiba who will be providing free onigiri to the first 150 guests, TX brisket, lamb and veggie rice bowls with an Egyptian twist from KG BBQ, and small bites from Tare Austin and Castel Provisions. For any sweet tooths in attendance, The Salty Donut will have an assortment of gourmet donuts on deck, Ululani’s will be serving up Hawaiian shaved ice (plus a boozy bourbon option!), and OMG Squee will be previewing their new Halo Halo concept with boozy and non-boozy versions of the Filipino dessert. 

For refreshments, Bawi will be serving both non- and alcoholic refreshments with sparkling agua frescas and a Fierce Whiskers x Bawi cocktail. For even more excitement, THe Concord Botanical café and dispensary will have their school bus on the lawn for drink infusions.

Fierce Whiskers tasting room is open Wednesday through Friday 4-10 PM, Saturday 12-10 PM, and Sunday 12-7 PM to try the new bourbon and purchase a bottle. The distillery also produces other spirits in-house, including their flagship rye, small batches of craft gin, rum, and agave. 

For the latest updates on Fierce Whiskers, please visit fiercewhiskersdotcom, @fiercewhiskers on Facebook, and @fiercewhiskers on Instagram. 

###

ABOUT FIERCE WHISKERS DISTILLERY:

Fierce Whiskers Distillery is a craft whiskey distillery and modern tasting room in Austin, Texas. Opened in September 2021, Fierce Whiskers is founded by co-founders and native Texans Tri Vo and Tim Penney. Fierce Whiskers began distilling its first batches of straight rye and straight bourbon whiskey in September 2020. Fierce Whiskers Straight Texas Rye became available in June 2023. The brand is aiming for a premium four-year-aged Straight Bourbon by 2024 and has plans for a highly exclusive single malt. Located at 5333 Fleming Ct, Austin, TX 78744, Fierce Whiskers Distillery is open 4 p.m. to 10 p.m. on Wednesday through Friday, and 12 p.m. to 10 p.m. Saturday - Sunday. The distillery offers daily tours, a craft cocktail program, and ample outdoor space for events and gatherings. For more information, find Fierce Whiskers on Twitter, Instagram, and Facebook under @fiercewhiskers or visit fiercewhiskersdotcom.