Partake Brewing Releases Pickleball Pils

Toronto, CA (May 14,  2024)- Partake Brewing, an award-winning category leader in the non-alcoholic beer space and a B Corp-certified company, has released a new limited-edition, Pickleball Pils brew in collaboration with the Association of Pickleball Players (APP) Tour. Like the Pilsner, Partake’s new brew style recently launched in March, Pickleball Pils has only 25 calories, the fewest on the market, and is a golden brew bursting with crispy hop tang. The brew's popularity inspired the limited-edition can design developed in collaboration with the APP Tour to celebrate the fastest growing sport in America.

“I’ve always been a beer lover and so I set the bar extremely high, non-alcoholic beers included! Partake goes well beyond that with their amazing selection of great-tasting NA beers and I don’t have to compromise on my health and fitness. I can celebrate wins in a big way and get right back on the court without missing a beat." stated Nick Slater, professional pickleball player and former pro tennis player.

Ted Fleming, the founder of Partake Brewing, stated, "Non-alcoholic options are becoming more popular as part of the 'better for you’ lifestyle, indicating a move towards healthier living choices, including activities like pickleball. We are excited to champion, support, and create opportunities for those adopting this and our new partnership with the APP. Pickleball Pils is a prime example of how Partake brings this vision into reality.”

Partake is the official non-alcoholic beer for the 2024 Association of Pickleball Players (APP) Tour, seamlessly blending the brewery’s acclaimed range of low-calorie, non-alcoholic beverages with the popularity of pickleball. The partnership is marked by the introduction of a novel community initiative known as the Partake Community Hero Award. At each 2024 APP Tour stop, this award will honor individuals who have made noteworthy personal contributions to their local pickleball communities. 

"We're very pleased to have a wonderful partner in Partake to bring their passion and refreshing beverages into our pickleball community," said Ryan McSpadden, APP chief revenue officer. "Now with the addition of Pickleball Pils, our world-class events just got even more delicious."

Partake’s lineup includes IPA, Pale Ale, Hazy IPA, Blonde, and Peach Gose, all ranging between 10-30 calories. Consumers consistently seek out Partake for its exceptional taste, unmatched calorie count, and use of all-natural ingredients.

Partake’s Pickleball Pilsner is available at all 2024 APP tour stops. Limited-edition pickleball mixed packs are also available at select retail partners across Canada and the US. To learn more about Partake Brewing 

About Partake Brewing
Partake Brewing is the maker of craft non-alcoholic beers brewed for those who make it happen. Serving up the lowest calorie non-alcoholic craft beer on the market, Partake, offers a delicious array of award-winning styles all under 30 calories, so you can enjoy a beer while you’re out there making the most of it. Founded in 2017, Partake Brewing has become a leader in non-alcoholic beer in North America, with distribution in major retailers across Canada and the United States. As a B Corp certified company, Partake Brewing is praised by drinkers for its unique combination of exceptional flavour, classic styles and game-changing nutritionals. 

About the APP: 

The Association of Pickleball Players (APP) provides opportunities for pickleball players of all ages and skill levels—professionals, amateurs and recreational—to compete in world-class pickleball events for the opportunity to win prize money and be seen on internationally televised broadcasts. The APP was founded in 2019 and operates the first and only tour fully and officially sanctioned by USA Pickleball. In 2023, it held 19 events across the country and supported five international tournaments. The APP prides itself on developing the next generation of pickleball champions through its APP Next Gen Series, the APP Next Gen National Team and other youth initiatives.