ShineWater Introduces New Packaging Featuring PAW Patrol For Their Kid Flavors

Kroger, Meijer, The Giant Company, Bristol Farms, United Supermarkets, NW Grocers and Save Mart are among the growing list of national retailers featuring the new packaging.

Bay City, MI (May 15, 2024) – On the heels of an incredible partnership with DreamWorks, ShineWater has inked a new collaboration with Paramount Consumer Products for the PAW Patrol franchise, which is produced by Spin Master Entertainment and airs on Nickelodeon.  PAW Patrol pups will be featured on pack of the all-new kid’s Tetra Pak designed cartons.  This new pack is hitting shelves of several national retailers starting in April 2024.

ShineWater is rolling out four flavor fusions for these new kid-approved beverages.  New flavors include Apple Berry, Fruity Punch, Grape Raspberry and Strawberry Lemonade.  70% of Tetra Pak cartons are made from renewable plant-based materials, and the new packaging is designed to protect the nutritional value and the taste, which are better for the environment because they can be replenished over time and enable a move away from fossil fuel-based materials.

“As a brand that focuses on bringing healthy alternatives for families, we are incredibly proud of our newest innovation and partnership with PAW Patrol,” said Clare Verdery, CEO at ShineWater. “We are excited at the incredible response we have seen from our national retail partners, and we are gearing up to increase access to our new kid-approved flavors while still providing vitamin D.”

ShineWater is the only ready-to-drink beverage on the market that provides kids with an excellent source of vitamin D. And the company is on a mission to continue to expand accessibility to the benefits of vitamin D to consumers nationwide.

For additional information on the benefits of vitamin D and to learn more about ShineWater, please visit shinewater.com.

ABOUT SHINEWATER ShineWater is the only ready-to-drink beverage on the market that provides kids with an excellent source of vitamin D. Vitamin D, the sunshine vitamin, helps support bone health, immune function, and is also believed to support athletic performance. Up to 70% of our country’s kids and adults are believed to have insufficient vitamin D levels which is associated with various chronic diseases. ShineWater has zero sugar, but is full of vitamin D.

ABOUT PARAMOUNT CONSUMER PRODUCTS Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.