Blume Continues Explosive U.S. Retail Expansion with Whole Foods Launch

North America’s Leading Superfood Latte Brand Now Offers its Best-Selling Flavors, Matcha Coconut and Reishi Hot Chocolate, at Whole Foods Stores Nationwide

Vancouver, CA – Blume, the leading functional beverage brand focused on creating a kinder wellness world, announced its expansion into Whole Foods stores across the U.S. Two of Blume’s most popular flavors, Matcha Coconut and Reishi Hot Chocolate, are now available in 270 stores nationwide. This expansion comes on the heels of an explosive growth year for the brand, achieving their first eight-figure revenue and 50 percent year-over-year growth. The brand is now available in more than 4,000 stores across North America including: Target, Erewhon, and Anthropologie.

"Continuing to expand Blume’s U.S. presence by launching into Whole Foods marks a significant milestone and has been a dream retail partner for the brand. Whole Foods’ ethos aligns with our vision to create kinder wellness rituals that consumers will feel good about indulging in. We believe wellness is incredibly personal and we’re trying to find a better balance and create products that are attainable for everyone," said Karen Danudjaja, CEO and Founder of Blume. "With our growing consumer demand in the U.S., Whole Foods is the perfect partner to further maximize our reach and enhance accessibility to Blume’s superfood lattes nationwide.”

Earlier this year, Blume ventured into the water elixir category with the launch of SuperBelly, a gut-friendly hydration multiplier, which has since sold out twice—equaling more than 20,000 units since February. Blume’s decision to expand to categories beyond superfood lattes was accelerated by the rise of the gut health movement and direct consumer feedback. In addition to Superbelly, Blume’s hero superfood latte blends are refined sugar-free, certified organic, plant-based, and packaged in plastic neutral plus pouches. 

Blume is a purposeful and mission-driven wellness brand focused on helping consumers create indulgent rituals they can feel good about. Founded in 2017 by Karen Danudjaja after she struggled to find a palatable caffeine alternative while working in commercial real estate and taking several coffee meetings a day, the superfood lattes were originally available in coffee shops in Canada before growing rapidly into retail stores and direct-to-consumer over the last six years. Blume’s continued expansion across the U.S. amplifies the brand’s commitment to democratizing holistic wellbeing. 

To learn more about Blume, please visit our website or Instagram.  

About Blume

Blume is the leading Vancouver-based functional beverage brand focused on creating a kinder wellness world, and what happens when you pair the benefits of the wellness aisle and the experience of a cafe. Created amidst the budding craze for functional beverages in 2017, Blume aims to offer products that taste good and provide nutritional benefits. Originally exclusively sold in coffee shops, the brand has now expanded into more than 4,000 stores across North America, and recently expanded into the water elixir category with the launch of SuperBelly - a gut health-building gentle hydration multiplier that consumers can take on the go to complement their wellness rituals.