King Kongin Announces Beverage Rebrand, New Flavors, and a Higher Level of Carbonation

King Kongin Announces Beverage Rebrand, New Flavors, and a Higher Level of Carbonation

Premium sports energy drink “fuels your fun” with exciting designs and flavors ready for summer

SAN FRANCISCO—King Kongin announced that its popular King Kongin Energy Drink is getting a complete refresh and rebrand, offering three new flavors and a higher level of carbonation. The refresh features a fun, bold redesign of its 12-ounce beverage containers and enhancements to classic fan favorite flavors.

The drinks contain ZERO sugar, ZERO calories, ZERO carbs, and ZERO artificial colors, promoting health and boosting energy. Packed with 200 mg of natural caffeine from tea and essential vitamins, this formula is specially designed to meet consumers’ all-day energy requirements—a reliably delicious hydration option.

King Kongin’s flavor lineup includes King Kongin Peach Mango, Blue Raspberry, and Watermelon Strawberry. The combination of tropical flavors and its fabulous Raspberry Razz all burst with the flavor of summer-ripe raspberries. The updated container designs are expected to be available this summer. They feature dynamic colors that convey the fun and energy contained in every drink.

“Everybody loves our King Kongin Energy Drinks,” said Myra Dulac, CEO of King Kongin. “Consumer fans lead active, exciting lives filled with adventure. The new flavors in our energy drink lineup are designed to support them during busy days and for working out. You will love the new beverage redesign, flavor enhancements and the new flavors to give consumers the energy they need to fuel their fun.”

Dulac continued, “King Kongin Energy Drinks is a trusted brand and one of life's simple pleasures. You will see it in every gym, every day. People love to drink it at every backyard barbeque, family reunions, sporting events, concerts, and road trips. King Kongin energy gets the conversation started and is perfect for celebrating milestones.