Nutrisco Acquires Majority Ownership of Smoothie Company LiveMore Superfoods

LiveMore Superfoods®, an American family business, has been innovating fruit and vegetable smoothie blends for more than four generations and is available at major U.S. retailers.

Nutrisco has acquired majority ownership of LiveMore Superfoods, a smoothie company co-founded by Brian and his daughter Julia Klein, whose high-quality products aim to contribute to people's nutrition.

LiveMore is dedicated to improving people's health by providing nutritious products that are within everyone's reach. The company was born out of Brian's health challenges, who saw the power of smoothies as a way to improve his health. 

One of the brand’s signature products is the LiveMore Smoothie Cup, a ready-to-blend cup perfect for introducing the smoothie habit into today's busy lifestyles. Smoothie cups include a variety of ingredients, such as organic fruits, vegetables, dates, seeds, and cacao.

LiveMore products are currently available at major retailers in the U.S. and Mexico, including chains such as Target, HEB, CVS, and Costco. The growth of LiveMore is through innovation and sustainability initiatives. This merger will allow LiveMore to have ample resources to boost presence nationwide and around the world.  "We are very confident in the potential to expand LiveMore products current reach not only in North America, but also globally. This is an exceptional value proposition focused on improving dietary intake with healthy, ready-to-eat foods, which aligns perfectly with our company's purpose," said Ignacio Astete, CEO of Nutrisco North America, who also became the LiveMore CEO after the transaction. Nutrisco, headquartered in Santiago, Chile, is part of one of the leading economic groups in Latin America, with annual total sales of $30 billion.

“LiveMore Superfoods is reinforcing our agricultural Chilean roots across the globe. Our expertise is sourcing and packaging value-added ingredients from field to package and exporting to major U.S. retailers." said José Pedro Moreno, Managing Director of Valle Frío. Valle Frio became part of Nutrisco in 2022 after the group acquired a majority stake. This partnership will enable LiveMore to fulfill its mission of promoting better lives through nutrition and make a lasting impact on a global scale. Julia Klein noted, “the great value of this partnership is being able to elevate the LiveMore brand and expand our community, which will allow us to amplify our mission to make healthy products accessible to all and impact lives around the world."

Brian Klein best sums-up the new partnership when he expresses "I greatly value our long-term relationship with Valle Frio and now Nutrisco, which will allow me to continue to develop healthy products from my heart to help others live better lives."