Top Tier Authentics and Mr. & Mrs. Bourbon Company Launch Partnership Offering Cutting-Edge Fan Experiences and Limited Bottle Releases

Top Tier Authentics (TTA), transforming how brands, athletes and artists authenticate products and create new consumer experiences, and Mr. & Mrs. Bourbon Company (MMBC), today announced a groundbreaking partnership to introduce TTA’s state-of-the-art technology across a series of exclusive Mr. and Mrs. Bourbon product releases and fan experiences.

The partnership kicks off at The Basketball Tournament (TBT) on July 19 in Louisville and Lexington, Kentucky. Fans attending these games will have the opportunity to scan a QR code displayed on the jumbotron to claim their TTA Attendance Badge, which includes benefits like a chance to win limited-edition sports memorabilia authenticated by TTA and a one-on-one meet & greet and shootaround with Louisville basketball legend and Mr. and Mrs. Bourbon Founder, Russ Smith.

Following the TBT activation, Mr. and Mrs. Bourbon will release multiple specialty bottles featuring TTA’s advanced authentication technology. By scanning the TTA QR code on each bottle, consumers can guarantee product authenticity while unlocking access to exclusive future releases, special discounts, private barrel picks and more.

“This collaboration with Mr. and Mrs. Bourbon exemplifies the potential of TTA’s experiential platform to revolutionize consumer interactions with premium products,” said Dima Azarenko, CEO and Co-founder of TTA. “Our technology not only guarantees the authenticity of their bourbon, but also enriches the consumer experience through unique and unmatched benefits, including access to exclusive meet-and-greets, special barrel picks, future product releases, and more. Partnering with TTA allows brands to redefine consumer experiences, and elevate their brand to new heights.”

In addition to the TBT activation and specialty bottle releases, TTA and Mr. and Mrs. Bourbon are also exploring opportunities to integrate TTA’s technology into other high-profile projects, including collaborations with multiple NIL programs supporting college student-athletes, custom wedding experiences with labels designed by Co-Founder Cecy Linzey, and a partnership with the famous rescue dog Ethan Almighty, raising funds to fight against animal abuse.

“Partnering with TTA allows us to bring a new level of innovation to the bourbon industry, exclusivity and trust to our brand,” said Russ Smith, Founder of Mr. and Mrs. Bourbon. “This advanced authentication technology not only protects the integrity of our products and eliminates counterfeiting in the industry, but also enables us to engage our loyal customers in unique and memorable ways. Through this partnership, our customers can expect new transformative experiences, featuring unparalleled access to significant personalized benefits, custom labels, barrel picks and more. By claiming a Mr. and Mrs. Bourbon TBT Attendance Badge, consumers will also gain exclusive first-access to our upcoming collaborative bottles with the University of Tennessee and the University of Louisville.”