Bored Cow Unveils First of its Kind “Pumpkin Spice” Milk Alternative

The limited batch product is launching exclusively at select Target stores in August

NEW YORK, NY – Bored Cow®, the leader in dairy from fermentation, announced today its first ever 'Limited Batch' flavor, Pumpkin Spice, will be launching exclusively at select Target stores nationwide beginning in August. This exciting Target debut brings a wave of innovation to the shelf-stable milk set with Bored Cow’s lactose-free, protein-packed, and vitamin-rich milk alternatives. Leading the pack will be Pumpkin Spice, exclusively available at Target in convenient 11 oz 4-packs, delivering a delicious and seasonal splash that’s sure to captivate Target guests.

Target guests can also find 4-packs of Bored Cow’s popular Chocolate and Strawberry flavors (11 oz), as well as its flagship Original flavor (32 oz). This dynamic range of options ensures there is something for everyone, making Bored Cow the perfect choice for individuals and families of all ages. Bored Cow's anticipated retail prices at Target will be $5.29 for the 32 oz size and $7.99-$8.79 for the 4-packs. These prices reflect the brand’s commitment to providing high-quality products at affordable prices.

Perfect Timing for Fall

Bored Cow’s new Pumpkin Spice flavor delivers the quintessential taste of fall, combining the warm and comforting spices of pumpkin pie with the rich, creamy texture that Bored Cow’s milk alternative is known for. Whether enjoyed in a morning latte, as an ingredient in fall recipes, or on its own as an evening snack, Pumpkin Spice is the perfect way to embrace the autumn spirit.

The First Milk Alternative To Do It All

Bored Cow is 100% lactose free and cholesterol free, packed with complete protein, and fortified with calcium, potassium, vitamin D, and vitamin B12. It’s also made without artificial flavors, colors, and preservatives. And unlike many plant-based milk alternatives on the market, Bored Cow cooks, bakes, freezes, froths, foams, and steams just like traditional dairy. It’s this

wide-ranging functionality that has earned the product its nickname, the first milk alternative to do it all.

Kinder, Cleaner, Greener Dairy

Bored Cow is revolutionizing the dairy industry by utilizing milk ingredients that are ‘brewed’ instead of extracted from cows. Specifically, the company uses whey protein from fermentation as its base. Dairy without animals sounds impossible, but it’s actually simple. Microflora are taught to convert plant sugar into milk protein in large steel tanks, similar to what you’d find in a microbrewery.

From there, Bored Cow adds plant fat, cane sugar, and sustainable ingredients like upcycled citrus fiber. The result looks, feels, tastes, and acts just like the real thing — without animal cruelty, and with a fraction of the environmental footprint.

“We are excited to partner with Target to bring Pumpkin Spice dairy to the world that doesn’t require cows to be milked,” said Ben Berman, Founder & CEO. “The goal for us isn’t just to be the leader in fermentation-derived dairy; the goal is to make products that people love and keep coming back to the store for. That’s what we’re seeing right now. With this launch at Target, we have the chance for more people to try the product — and we believe they’ll make the switch for good once they do.”

To back up its climate credentials, Bored Cow conducted a third party, ISO-aligned life cycle assessment (LCA) to compare the impact of its “Original” milk to conventional and organic dairy milk from ‘farm to factory.’ The result? Bored Cow requires up to 96% less land, uses up to 67% less water, and emits up to 44% fewer greenhouse gas emissions. To read the full LCA report, visit the sustainability section of the Bored Cow website.

About Bored Cow/Tomorrow Farms, PBC:

Bored Cow is the first brand and product line from Tomorrow Farms, a next-generation food technology company on a mission to fix our food system by building irresistible food and beverage brands that are better for people, kinder to animals, and easier on the planet. To learn more and to find Bored Cow at a Target near you, please visit the brand's website.

Note to Editors: High-resolution images and samples of Bored Cow are available upon request.