Rod & Hammer’s Announce New Distribution Partnership with Southern Glazer's Wine & Spirits

SAN LUIS OBISPO, CA -- Rod & Hammer’s, the California whiskey company who is leading the charge to exemplify “How California Does Whiskey”, is excited to announce a new partnership with Southern Glazer's Wine & Spirits (SGWS) in their home market of California. This strategic move is set to amplify Rod & Hammer’s reach, bringing the craft whiskey to up to 40,000 retail outlets across the state. Rod & Hammer’s, which is already featured in key chains such as Raley’s, Albertsons/Vons/Pavilions, Safeway, Trader Joe’s, Savemart, Lucky’s, BevMo, Total Wine, and more, will look to continue expansion with the support of their new distribution partner, SGWS. 

Crafted by California surfer Rodney 'Rod' Cegelski and Aussie jackaroo Hamish 'Hammer' Marshall, Rod & Hammer's has been making big waves in the whiskey category  since 2019. Rod & Hammer's lineup, including their double gold-winning Cask Rye and other award-winning whiskeys, has gained numerous accolades, including being named one of Wine Enthusiast's Top 100 Spirits of 2020. Located just six miles off the central coast, the distillery ages its whiskey in air-dried oak barrels, similar to the wineries in the area, allowing the coastal climate to impart its unique flavor over the years. But what truly sets Rod & Hammer apart is its use of purified Pacific Ocean water to cut its whiskey, capturing the soul of the West Coast in every bottle. Now, with the help of Southern Glazer's Wine & Spirits, these exceptional spirits that were once exclusive to the Central Coast, will now be available all across California.

Co-Founder Rod Cegelski, shared his excitement about the new partnership: "We're thrilled to ride this wave with Southern Glazer's Wine & Spirits. Were so stoked with the incredible support from whiskey enthusiasts all over and were excited to be able to offer our outstanding whiskey to everyone throughout the beautiful state of California!"

SGWS will begin distributing Rod & Hammer’s bottled whiskey and ready to serve bottled cocktails throughout the California footprint starting August, 2024, while the brand’s thriving canned cocktail (RTD) business will remain with its network of beer wholesalers.

For more information about Rod & Hammer's and its award-winning spirits and where to find near you, visit the distillery's website.

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About Southern Glazer's Wine & Spirits

Southern Glazer's Wine & Spirits is the largest wine and spirits distributor in the United States, with operations in 44 states and the District of Columbia. SGWS represents over 1,500 wine, spirits, beer, and beverage suppliers, bringing a diverse portfolio of products to retail and on-premise partners.

About Rod & Hammer’s

Rod & Hammer’s is a California-based whiskey distillery that embodies the free-spirited essence of the Golden State. With a unique surfer meets cowboy vibe, Rod & Hammer’s is committed to crafting high-quality spirits that capture the diverse flavors and lifestyle of California. From bourbon whiskey to innovative RTD canned cocktails, Rod & Hammer’s invites you to experience the taste of California in every sip. The lineup of California Whiskeys and canned cocktails have garnered numerous accolades, including being named one of Wine Enthusiast’s Top 100 Spirits of 2020, and are available in stores throughout California (Vons, Albertsons, Raley’s, Ralphs, Bevmo, Pavilions, Trader Joes, Total Wine, Food 4 Less, Safeway, Savemart, Lucky’s, and more)