Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Manhattan Beer Distributors and Ever Grand Group Announce Strategic Partnership to Distribute SNOW Beer in the Metro New York Area

PRESS RELEASE posted by Ever Grand Group

Aug. 20, 2024 at 11:12 am

XLinkedInRedditFacebookEmail
Report Press Release
BeerBeer DistributionSNOW BeerManhattan Beer DistributorsBrave the WorldChinese BeerInternational BeerBeverageAlcohol ImportAlcohol
Beer CompaniesSupplier & Service ProviderSpirits Companies
  • image-01

Manhattan Beer Distributors is thrilled to announce a strategic partnership with Ever Grand Group to distribute SNOW Beer, featuring the iconic "Brave the World". This collaboration, encompassing the full Metro New York Area, aims to introduce the world's best-selling beer to a broader audience, promising a refreshing new choice for beer enthusiasts.

About SNOW Beer Brave the World

Founded in 1933 in Shenyang, China, SNOW Beer has a rich history and a reputation for excellence. Since 2005, SNOW has been the best-selling beer in China and has held the title of the world's No.1 selling beer since 2008. With 62 breweries producing its unbeatable taste, SNOW Beer has become a global favorite.

The first product to be distributed under this partnership is "Brave the World," one of the most successful beers in China since its inception in 2005. "Brave the World" symbolizes an active, courageous attitude towards life, encouraging consumers to celebrate their moments of bravery, triumphs with confidence and spirit.

Shared Philosophy and Success

The essence of "Brave the World" aligns perfectly with the core philosophy of Manhattan Beer Distributors, which is centered on hard work and dedication. This partnership is built on a foundation of shared values and commitment. As Simon Bergson (Founder and CEO of Manhattan Beer Distributors) believes, “If you love what you do and you work hard at it, you’ll be successful.” SNOW Beer’s team in the U.S. embodies this philosophy, starting from humble beginnings and making significant inroads in the market through their dedication and passion for introducing great beer. Manhattan Beer Distributors expressed its enthusiasm for the partnership, highlighting a shared belief in the unmatched quality of SNOW Beer.

Ever Grand Group shares this excitement. The importer is committed to bringing more products to the Metro New York area with the strong support of Manhattan Beer Distributors. All products are carefully selected for introduction into the U.S. Market based on their proven success in global markets and consideration of U.S. consumer tastes. A representative from Ever Grand stated, “Our mission is to ensure every consumer enjoys authentic beer with ease. With Manhattan Beer Distributors' strong distribution capabilities, we are confident that SNOW Beer will become a beloved brand in New York.”

Market Impact and Consumer Engagement

Consumers in the Metro New York area can look forward to an increased presence of SNOW Beer through various sampling events, beer and food festivals, and pop-up events that resonate with the spirit of "Brave the World." This initiative aims to introduce SNOW Beer as not just a beverage, but a lifestyle choice that embodies free spirit and boundary-breaking.

“We can’t wait to see how the market reacts to our products,” said a spokesperson from Ever Grand Group. “We’ve received thousands of positive reviews from consumers who have enjoyed our products at events, in restaurants, bars, or at home. We are excited to bring this unique beer to even more people.”

Looking Forward

Manhattan Beer Distributors and Ever Grand Group are committed to bringing the best of SNOW Beer to consumers, offering unique and memorable experiences. The introduction of "Brave the World" is just the beginning of a fruitful partnership, promising to enrich the beer landscape of Metro New York with exceptional products and events. Stay tuned for more exciting developments as we continue to celebrate the spirit of bravery and excellence with SNOW Beer and Manhattan Beer Distributors.

About Manhattan Beer Distributors

Manhattan Beer Distributors, New York’s leading beer and beverage distributor,

operates with over 350 trucks and more than 1 million square feet of warehouse space. Their highly trained professional sales team ensures that SNOW Beer will reach scale quickly, making it available to millions of eager consumers.

About Ever Grand Group

Ever Grand Group is a leading importer of alcohol beverage products and the exclusive importer for Snow Beer in the U.S. market. Since its establishment in 2022, it has expanded its market coverage through partnerships and acquisitions. The team of professionals is dedicated to carefully selecting the highest quality products while providing exceptional customer service and support.

Manhattan Beer Distributors 1-800-BEER-INC 

Ever Grand Group


BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Review: PopSips Soars With Spiked Prebiotic Soda

Review: PopSips Soars With Spiked Prebiotic Soda

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

People Moves: Guru Energy Shakes Up Leadership

People Moves: Guru Energy Shakes Up Leadership

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

State Manager - MN - Good Boy Vodka

State Manager - MN - Good Boy Vodka

Brewing Specialist - Overnight - Prost Brewing Co.

Brewing Specialist - Overnight - Prost Brewing Co....

Head Brewer - The Station Brewing Company

Head Brewer - The Station Brewing Company

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Head Brewer - The Beer'd Brewing Company

Head Brewer - The Beer'd Brewing Company

Craft Manager South West Region - Prairie Malt (Boortmalt)

Craft Manager South West Region - Prairie Malt (Bo...

View All Jobs|Post a Job

More News

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers

Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers

U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge

U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge

New Products: Apple Soda For Olipop, Proda & Culture Pop

New Products: Apple Soda For Olipop, Proda & Culture Pop

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Sales Director, Southeast - Mingle Beverage Company LLC - Mingle Beverage Company LLC
  • Territory Sales Manager - Rhinegeist Brewery - Rhinegeist Brewery
  • Market Sales Representative - FIFCO USA - FIFCO USA
  • Regional Sales Manager - Remote (Boston) - good2grow - good2grow
  • Spirits Specialist - Whiskey Expertise - Winebow, Inc. - Winebow, Inc.
  • Brewer/Cellar/Packaging Tech - Holidaily Brewing Company - Holidaily Brewing Company
  • Market & Brand Manager – New York - Wolf Hound Nitro - Wolf Hound Nitro
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Review: PopSips Soars With Spiked Prebiotic Soda
  2. From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy
  3. People Moves: Guru Energy Shakes Up Leadership
  4. Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation
  5. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  6. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  7. New Products: Apple Soda For Olipop, Proda & Culture Pop
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  2. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  3. Meet the Brands Bringing Spain’s Iconic Wine And Cola Cocktail To America
  4. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  5. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  6. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  7. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  1. More Sierra Nevada 2027 Innovation: New Little Things and Torpedo IPAs, Revamped Variety Packs
  2. Another ‘Mixed’ Labor Day for Bev-Alc, per Circana Weekly Scans
  3. Boston Beer’s Sun Cruiser on Track to Double Size in 2026
  4. Buoy Beer Joins Ninkasi Parent Great Frontier Beverages, Cites 2022 Building Collapse
  5. UK-based MOTH Bets $15M On US Growth as Premium RTDs Surge
  6. Press Clips: SGWS Taps A-B Alum to Lead ‘Gold Division;’ Boneyard to Shutter Satellite Pub and Hemp Brands Win Against Ohio in Federal Court
  7. Constellation Brands Portfolio to Exit Coors Distributing Company in Colorado
View All|Submit News

Promoted PR Posts

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

James Bay Distillers' GIN 46 takes Double Gold Best Gin award at New York City

James Bay Distillers' GIN 46 takes Double Gold Best Gin award at New York City

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase