RNDC and Sugarlands Distilling Co. Announce Expanded Partnership and National Agreement

Grand Prairie, Texas — Republic National Distributing Company (RNDC) and Sugarlands Distilling Company, a renowned craft distillery, announced the expansion of a strategic partnership.

Sugarlands Distilling Co. located in Gatlinburg, Tennessee is best known for its award-winning line of craft spirits, including moonshine, Sippin’ Creams, rum, Roaming Man Tennessee Straight Rye Whiskey and High Rock Vodka, co-owned by racing legend Dale Earnhardt Jr. and wife Amy Earnhardt.

As part of this national agreement, Sugarlands' handcrafted cocktails will be broadly available in establishments from restaurants and bars to festivals across the country promising to delight connoisseurs and newcomers alike. This expanded partnership will introduce a wider audience to the exceptional craftsmanship and diverse range of offerings that Sugarlands is best known for.

“We're thrilled to expand our relationship with RNDC, a long-time partner that shares our commitment to excellence in the industry," said Ned Vickers, president and founder of Sugarlands Distilling Company. "This new agreement will introduce our line of craft spirits to a broader audience across the country. As we embark on this expansive and exciting endeavor, we remain dedicated to upholding our values of authenticity, quality, and community engagement that have gotten us where we are today."

RNDC will now represent the Sugarlands Distilling Co. portfolio in a total of 36 markets and distribution of Sugarland’s brands in AK, AZ, CA, CO, DC, FL, HI, IL, IN, KY, LA, MD, NE, ND,

NM, SD, SC, TX, WA. Including all RNDC control markets: AL, IA, ID, ME, MI, MS, MT, NC, NH, OH, OR, PA, UT, VA, VT, WV, WY.

“We look forward to this exciting chapter in our partnership with Sugarlands Distilling Co., as it marks new and innovative possibilities within the handcrafted cocktail category,” said RNDC Chief Supplier Excellence & Growth Officer Dave Lane. “We anticipate that together, this will be an opportunity to drive increased awareness and elevate Sugarlands to new heights—enriching our portfolio.”

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About Republic National Distributing Company

As a leading national beverage distributor in wine and spirits, RNDC has established its reputation by bringing the industry’s brightest talent together, consistently igniting opportunities for our suppliers, customers, and associates. Our expansive national reach empowers suppliers by building strategic relationships with on- and off-premise customers, elevating their brands and connecting them with their target consumers. Operating in the District of Columbia and 39 states across the United States, we are committed to being the most valuable partner to all we serve.

With roots extending before Prohibition and a footprint spanning from local to national, digital to DTC, we are ushering in a new era of wine and spirits distribution within the three-tier system.

At RNDC, we work in that rare space where commitment to craft meets unrelenting quality. Fueled by passion, we are raising the bar for beverage alcohol distribution—elevating spirits and sales across our value chain.

About Sugarlands Distilling Co.

Sugarlands Distilling Company is a craft distillery located in Gatlinburg, Tennessee. Founded in 2014, Sugarlands produces a full line of craft moonshines and sippin’ creams with flavors like Mark Roger’s American Peach Moonshine, Butter Pecan Sippin’ Cream, Banana Pudding Sippin’ Cream and Appalachian Apple Pie Moonshine. Sugarlands also produces Roaming Man Tennessee Straight Rye Whiskey, which has won multiple prestigious spirits awards, including Best Whiskey in the 2019 American Craft Spirits Association Awards and two Double Gold Medals at the esteemed San Francisco World Spirits Competition (2021 and 2023).

In 2022, Sugarlands launched High Rock Vodka with Dale Earnhardt Jr. and his wife, Amy Earnhardt. High Rock Vodka is distilled seven times and then triple-filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to smooth and mellow the finish. High Rock checks in at 88 proof, a nod to the number Earnhardt drove for a decade in the NASCAR Cup Series.

Sugarlands’ downtown Gatlinburg distillery welcomes more than one million guests each year. The distillery was voted the top craft spirits distillery tasting room in America by USA TODAY 10Best and is rated as TripAdvisor’s number one thing to do in Gatlinburg and the world’s top- rated distillery experience. A proud community supporter, Sugarlands Distilling Company has donated nearly $1 million to nonprofits nationwide through their giveback program, MoonShare.

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