Devil’s Foot Beverage Company Debuts Ninth Zero Proof Release with Non-Alcoholic Paloma

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A juicy collaboration with HiWire Brewing featuring fresh citrus juices and lemongrass

ASHEVILLE, NC, August 29, 2024 – Devil's Foot Beverage Company, the Asheville-based creator of farm-to-can craft sodas and beverages, introduces its latest addition to the Zero Proof Series: the Zero Proof Paloma. This launch marks the ninth release in the company’s collection of non-alcoholic drinks, reflecting Devil’s Foot’s commitment to crafting beverages with locally sourced organic ingredients for those seeking healthier, alcohol-free options.

The Zero Proof Paloma is a non-alcoholic take on the classic cocktail, featuring fresh lime and grapefruit, complemented by a hint of lemongrass to replicate tequila’s subtle notes. Free from artificial additives and preservatives, this drink boasts 100% organic lime juice, organic grapefruit juice, organic cane sugar, South Carolina honey, lemongrass, and filtered water. A healthier alternative to traditional soda, each can contains just 15 grams of sugar, 68 calories, and 13 milligrams of sodium.

In addition to the Zero Proof Paloma, Devil’s Foot and HiWire brewing plan to announce a paloma-inspired beer set to release this October.

The Zero Proof Paloma is now available to purchase in the following locations:

? The Mule, Devil’s Foot’s Taproom and Production Facility in Asheville, NC.
? HiWire Taprooms in Asheville, NC, Charlotte, NC, Durham, NC, Wilmington, NC, Nashville, TN, and Knoxville, TN.
? Select restaurants, shops, Earth Fare stores, Publix locations, and Fresh Market stores in North Carolina, South Carolina, Tennessee, and Alabama.
? The Devil’s Foot online store, available to purchase online and ship to the lower 48 states.
? See Devil’s Foot’s store locator for a full list of stockists.

"Life is all about teaming up with friends, and we truly love working with our buds at HiWire,” states Devil’s Foot Founder, Ben Colvin. “This collaboration allows us to explore creative possibilities with cocktails and craft exceptional drinks. We strive for uniqueness, and adding fresh lemongrass to the organic grapefruit zest and juice makes our Zero Proof Paloma stand out.”

“We’re excited to team up with our friends at Devil’s Foot to introduce the Zero Proof Paloma at our North Carolina and Tennessee taprooms,” states Hi-Wire’s Head Brewer, Hank Marshall. “This innovative non-alcoholic option provides a flavorful and festive alternative for guests who prefer to skip alcohol while still enjoying a low-sugar refreshing craft beverage—ensuring there’s something special for everyone, and supporting local makers with every sip.”

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About Devil’s Foot Beverage Company

Launched in 2017 by a group of friends in Asheville, NC, Devil’s Foot Beverage Company produces a full line of farm-to-can craft sodas using local and organic roots and fruits. Sweetened with real fruit, regionally sourced honey, and organic cane sugar, each Devil’s Foot soda has 18 grams or less of sugar per can. A member of Conservation Alliance, Devil’s Foot is committed to creating sustainable solutions for every step of the production process, including re-homing the byproducts of the soda-making process through their Full Fruit Life Program, as well as collaborative local sourcing and supporting community-oriented non-profits. In 2022, Devil’s Foot Beverages opened their taproom, The Mule, which is geared towards NA-inclusive craft brewing and celebratory gatherings. Find Devil’s Foot Beverages at local breweries bars, and retailers across the Carolinas, Georgia, and Alabama.

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