Ghia Enters A Bubbly New Category With ‘Le Fizz’

September 4, 2024, New York, New York – Ghia, the non-alcoholic brand leading the category, expands their line of beverages with the launch of Le Fizz. Bottled in a standard, 750mL wine bottle has five servings, meant for sharing in a single sitting, Le Fizz’s first expression is Strawberry Orange Blossom, a juicy, bubbly, and vibrant Petillante beverage with natural tannins from berry and citrus, with additional Le Fizz flavors to come. Le Fizz Strawberry Orange Blossom is formulated with Ghia’s proprietary Berry Aperitif, orange blossom, and bubbles and offers a dry, juicy, and fizzy ready-to-drink beverage made with pure juices, extracts, and no added sugar. A crown cap inspires drinkers to pop the bottle and savor the moment with friends long into the night. The brand is proud to offer a non-alcoholic beverage that promotes celebration and balance, without the hangover.

“Our mission has always been to help build connections over shared experiences and Le Fizz fully embodies that goal,” said Melanie Masarin, Ghia’s founder. “Since we launched four years ago, non-alcoholic alternatives have been embraced and widely accepted, and with Le Fizz, we are a step closer to taking back the word ‘drinking’ from alcohol. There’s something so convivial about popping a bottle of champagne or Pet-Nat with great company and we wanted to create a non-alcoholic drink that offers the same experience in a way that feels and tastes very Ghia. Especially on the heels of Ghia’s fourth birthday (pinch me!), it’s very special to launch a celebratory beverage in a new format.”

Strawberry Orange Blossom Le Fizz has a gentle effervescence and a soft mouthfeel, similar to a chilled sparkling natural wine. Where Ghia’s Aperitifs are meant to be mixed, Le Fizz requires no mixing and should be enjoyed chilled, poured straight from the bottle into your glassware of choice. Once opened, the hospitality-friendly bottle invites drinkers to savor the fresh bubbliness with dinner, on the dance floor at celebrations, or for a sunny afternoon aperitivo, fostering moments of conviviality and togetherness.

Ghia worked with Perron–Roettinger for the label and bottle design, which echoes design themes found in classic Italian hospitality signage and complements the brand’s existing product offerings. Bright red, soft pink, and orange label colors serve as a precursor to the bubbly, cheerful, summer-in-a-bottle drinking experience to come. The bottle is capped with a red crown cap featuring Ghia’s triangle logo. 

The new SKU is the first of its kind from the brand since Ghia’s launch in 2020 and marks an exciting milestone after years of substantial growth. The brand launched with the Original Aperitif, a concentrated, pleasantly bitter non-alcoholic beverage, to take back the word ‘drinking’ from alcohol, and soon after introduced Le Spritzes, a ready-to-drink canned spritz. Since then, Ghia’s line of beverages has expanded to include four flavors of Le Spritzes and two expressions of the Aperitif, Original and Berry. Today, Ghia can be purchased in over 2000+ retail stores nationwide and on menus in over 500 restaurants & bars. Most recently, Ghia’s Le Spritzes launched in 700+ Target stores across the country.

Le Fizz comes in 750ml bottles in packs of 2 or 6 and can be purchased at drinkghia.com or amazon.com.

About Ghia

Ghia is the non-alcoholic beverage brand inspired by Mediterranean aperitivo culture from founder Melanie Masarin with the goal of changing the way we think about drinking and socializing. In June 2020, Ghia launched with their hero product, The Aperitif, and have since expanded with their Le Spritz line, which is ready-to-drink, single serve cans in four different flavors: Ghia Soda, Ghia Ginger, Lime & Salt and Sumac & Chili. More than just a beverage company, but a true lifestyle brand, Ghia has also launched a number of thoughtfully designed products to inspire human connection. The company offers a Ghianduja (hazelnut spread), Ghia puzzles, and most recently, Ghia glassware, all of which anchor back to the brand’s goal of gathering with intention and creating moments to remember. Ghia was named Fast Company’s top 10 most innovative consumer goods companies of 2022, won Best New Product in the BevNET Best of 2022 Awards, is a Gold Medal Winner in the L.A. Spirits Awards Non-Alcoholic Category, and remains the first and only non-alcoholic brand in history to win Esquire’s “Drink of the Year” award. In addition to a robust direct-to-consumer and Amazon business, Ghia can be found in 2100 retailers —from Target and Erewhon to Sweetgreen and over 500 restaurants including June's All Day in Austin, Four Horseman in Brooklyn, and Funke in Los Angeles.