Twinings Launches New Ready-to-Drink Sparkling Tea

• Twinings is launching its new Sparkling Tea, a range of ready-to-drink soft beverages – available in three refreshing fruit flavours: Refresh - Juicy Raspberry Lemonade, Defence - Zesty Orange and Passionfruit and Boost - Zingy Lemon and Ginger
• Twinings Sparkling Tea is fortified with a range of vitamins and minerals, with no artificial sweeteners, colours or added sugar at less than 50 kcals per can
• Harnessing 300 years of expertise in every drop, Twinings Sparkling Tea is the perfect afternoon pick-me-up, aimed at combatting an afternoon slump that’s good for you

London, 4^th September 2024: Twinings is today launching its new ready-to-drink range of Twinings Sparkling Tea.

Fortified with multiple vitamins and minerals, including antioxidant Vitamin C to support general wellbeing, Twinings Sparkling Tea responds to an evolving consumer demand for an afternoon treat that also makes you feel good and its good for you.

Developed by Twinings Master Blenders and expert herbalists, Twinings Sparkling Tea infuses tea and botanicals with sparkling water and fruit juice, fortified with essential vitamins and minerals to create the perfect, refreshing pick-me-up to help combat the mid-afternoon slump.

Twinings new Sparkling Tea comes in three delicious fruit flavours, each with unique properties to encourage positive wellbeing:

• Defence: Zesty Orange with Passionfruit and Elderberry infused with Chinese green tea leaves and fortified with Zinc and Vitamins C and D to support your immune system.
• Refresh: Juicy Raspberry Lemonade with Hibiscus infused with Chinese white tea leaves and fortified with Magnesium, Niacin and Vitamin C to lift mind and spirit.
• Boost: Zingy Lemon with Ginger and Lemon Balm infused with Indian black tea leaves and fortified with Vitamins B6, B12 and C to energise your day.

The Sparkling Teas are rich in antioxidant vitamin C and contain a range of vitamins and minerals, that nourish body and mind. The range is also free of any artificial sweeteners or colours, created with no added sugar and less than 50 calories in each can.

Twinings’ latest innovation responds to consumer demand for a fresh, new way to enjoy tea. Consumer testing of the Sparkling Tea found that 9 out of 10 who sampled said they would recommend the product to a friend after trying, commenting that it far exceeded their expectations.

Harnessing 300 years of expertise, Sparkling Tea is the latest innovation at Twinings, expanding its range of cold products following the launch of Coolers last month.

Gill Close, Marketing Director for UK & Ireland at Twinings, said: “After years of research and development, we are thrilled to finally be able to share Twinings Sparkling Tea. At Twinings, we are passionate about crafting the highest-quality teas and infusions to create refreshing moments for our consumers – and our new ready-to-drink product means they can enjoy the feel-good taste of Twinings wherever they are.

“Available in three delicious flavours, Twinings Sparkling Tea is the perfect pick-me-up to help combat the mid-afternoon slump; a treat to put a spring in your step while feeling good about yourself. Our ambition is to empower people to get the most from life, enabling them to make small changes by making positive health and wellbeing enjoyable and more accessible.”

Twinings Sparkling Tea will be available to purchase from Amazon, Holland & Barrett, Twinings.co.uk and select Waitrose and Sainsbury’s stores - with a recommended retail price of £1.89 per can.

-ENDS-

Notes to Editors
Prices range from:

• Single Cans: MRRP £1.89
• Case Size: 6 x (4 x 250ml) MRRP £5.99

Accompanying imagery and assets of Twinings Sparkling Tea are available to download here.

Stockists map detailing where our New Sparkling Tea is available at twinings.co.uk/sparklingtea

About Twinings

Twinings creates high-quality teas and infusions tailored to consumers’ tastes, enabling life-affirming experiences for people that make the world happier, healthier, and more harmonious.

Harnessing over 300 years of expertise, alongside generations of trusted knowledge and integrity, Twinings have led the way in developing the finest hot and cold beverages, constantly innovating to meet the evolving needs of consumers around the world.

Each carefully curated Twinings blend is tested and crafted by the expert panel of Master Blenders, guaranteeing consistent taste and quality by sourcing the finest herbs, fruits and teas – ensuring drinkers feel “Alive In Every Drop”.

Sourced with Care, part of Twinings’ responsible sourcing programme, aims to improve the lives of communities from which they source. Founded in 2016, the ongoing initiative works to help enhance livelihoods, enable life opportunities and improve living standards for communities around the world.

Twinings is available to purchase on Amazon, in retailers nationwide, and via twinings.co.uk.