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BevNETPress Releases

Captain Morgan's Epic Scavenger Hunt 'Follow the Captain' Returns for Year Two, with Even More Legendary Adventures on Land and Sea

PRESS RELEASE posted by Taylor Strategy

Sep. 10, 2024 at 12:33 pm

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Captain Morgan, the Official Spiced Rum Sponsor of the NFL, is back with the return of "Follow the Captain," offering fans across the country the chance to join an epic scavenger hunt. With even bigger adventures and prizes on deck this season, participants can expect incredible experiences—from the ultimate “sailgate” at sea to unforgettable performances by artists like Aminé and exclusive game day celebrations, all culminating in the Super Bowl LIX experience.

In its second year, Captain Morgan is pulling out all the stops, making it easy for fans to join the journey. Keep an eye out for hidden Captain Morgan icons and QR codes at bars, liquor stores, stadiums, and online. Spot one, scan it, and embark on an interactive adventure to customize your own "Follow the Captain" experience.

"The momentum continues to grow in our fourth year as the Official Spiced Rum Sponsor of the NFL, we're going even bigger by showing up in all the places that matter the most to fans," said Anne Nosko, VP, Captain Morgan. "With the exciting return of 'Follow The Captain', we're not stopping at gameday — we're tapping into major moments in culture from now to Super Bowl LIX and beyond, with epic partnerships and legendary adventures, and we can't wait for fans to join us on the journey."

To kick things off, Captain Morgan is hosting an unforgettable event on September 26. Fans will cruise the Hudson River in NYC with Super Bowl XLVI champion Victor Cruz, enjoying cocktails, challenges, and a special performance by Aminé. The event, dubbed the ultimate “sailgate,” is a one-of-a-kind celebration for fans.

"With Captain Morgan, legendary adventure is what you get, and I'm pumped to kick off this epic journey by celebrating gameday with my crew in the sickest way possible," said Victor Cruz. "We're going all out. Want in? You know what to do—Follow the Captain and get ready to set sail."

As the season unfolds, Captain Morgan will continue to spice up traditions, including a special "Crewsgiving" celebration and a limited-edition merch collaboration. Fans will also have opportunities to win exclusive experiences, such as behind-the-scenes tours of iconic sports stadiums, meet-and-greets with NFL legends, VIP seating for big games, and even the chance to participate in their very own on-field Combine. The ultimate prize? A trip to the Super Bowl LIX in New Orleans.

And speaking of New Orleans, Captain Morgan is gearing up for a major celebration during the big game. Rumor has it that Captain Morgan will bring its signature energy to one of the city’s most iconic streets, ensuring an unforgettable experience infused with the spirit of the Big Easy.

Captain Morgan’s game day fun won’t be limited to NFL events. The brand will also make appearances at pregame parties and tailgates all season long, bringing its signature spiced-up energy to fans everywhere. Whether you’re toasting with friends or winning at cornhole, every stop is an opportunity to make legendary memories.

Stay tuned for more legendary adventures as Captain Morgan charts new courses. Keep up with the latest by following Captain Morgan on social media.

NO PURCHASE NECESSARY. Open to legal residents of the 50 United States and Washington, DC. Participants must be 25 or older for Grand Prize trips, and 21 or older for other prizes. Full sweepstakes rules and details can be found on the Captain Morgan website. DRINK RESPONSIBLY. CAPTAIN'S ORDERS!

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