Von Payne Heads West to Colorado, Partnering with Western Distributing for Bold Expansion

Denver, CO – September 24^th, 2024 – Von Payne Spirits, known for its bold, award-winning American whiskey infused with black currant, is proud to announce its partnership with Western Distributing Company, a leading force in the distribution of premium beverages across Colorado. This collaboration marks another significant step in Von Payne’s rapid expansion as the brand brings its signature experience to more shelves and venues across the state.

The collaboration kicks off just in time for the fall and winter seasons, offering Colorado whiskey fans the perfect opportunity to indulge in the bold, complex flavors of Von Payne Black. Colorado whiskey enthusiasts will soon be able to “Discover the Pleasure of Payne” with Von Payne Black, a spirit that has captivated consumers with its unique flavor profile and unmistakable bottle design featuring a custom gargoyle pour spout. Western Distributing Company, with its deep roots and strong presence in the Colorado market, will play an essential role in introducing Von Payne to consumers looking for a distinct and memorable whiskey experience.

“As a Denver native, launching Von Payne in my hometown is a thrilling milestone,” said Tyler Morgan, Director of Marketing at Von Payne. “We’ve crafted something truly unique, and I’m excited to bring that experience to Colorado. Von Payne is a whiskey that stands out—much like this city—and we’re honored to partner with Western Distributing, one of Colorado’s oldest and most respected distributors.”

Von Payne Black’s unique blend of American whiskey infused with natural black currant offers a bold taste and a smooth finish that stands out among traditional whiskey options. The brand’s signature gargoyle bottle spout enhances the experience, creating an unforgettable impression for those looking for something more daring in their glass.

Western Distributing Company, with its 80-year history, has a proven track record of successfully introducing premium and emerging spirits to consumers. This partnership will enable Von Payne Spirits to build a solid foundation in Colorado’s on-premise and off-premise locations, including bars, restaurants, and specialty retailers.

About Western Distributing Company: Western Distributing Company has been a leader in beverage distribution in Colorado for over 80 years. With a commitment to quality and a passion for delivering the best products, Western Distributing serves as a trusted partner to some of the world’s most well-known and emerging beverage brands. 

About Von Payne Spirits: Von Payne Spirits, based in Clearwater, FL, is dedicated to producing premium, innovative spirits that challenge the norms and captivate consumers. Our flagship product, Von Payne Black, is an award-winning blended whiskey infused with natural black currant, known for its smooth, rich taste profile and unique presentation. Inspired by the dark and edgy essence of alternative subcultures, Von Payne Spirits is all about expanding the possibilities of the night and changing how people think about whiskey.