Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Town Branch IMPERIUM MMXXIV Kentucky Straight Bourbon Release Limited Annual Wheated Bourbon Blend

PRESS RELEASE posted by Lexington Brewing & Distilling Co.

Sep. 30, 2024 at 9:56 pm

XLinkedInRedditFacebookEmail
Report Press Release
Spirits CompaniesBeer Companies
  • image-01

Town Branch® IMPERIUM MMXXIV Kentucky Straight Bourbon Release

Limited Annual Wheated Bourbon Blend

Available in Select Markets Nationwide at 96 Proof, Non-Chill Filtered

 

LEXINGTON, Ky., September 30, 2024— Town Branch Distillery, the main distilling arm of Lexington Brewing & Distilling Co.—the only brewery and distillery on the Kentucky Bourbon Trail®—is excited to announce the release of Town Branch Imperium MMXXIV Kentucky Straight Bourbon, just before the closing bell of National Bourbon Heritage Month. This special annual release features a new wheated bourbon mash bill, comprising 50% of the blend, along with only the finest barrels hand-selected for this year’s blend. Bottled at 96 proof and non-chill filtered, this limited-release bourbon has a suggested retail price of $119.99 for a 750ml bottle and will be available in select states across the U.S.

 

Town Branch®? IMPERIUM MMXXIV Kentucky Straight Bourbon – 96 Proof

Town Branch Imperium MMXXIV Bourbon (MMXXIV – 2024 Release) marks the highly anticipated inaugural release of a whiskey that has been years in the making. Each barrel extracted from the rickhouse undergoes meticulous inspection and tasting before being selected for final production in the various offerings at Town Branch. “Each barrel tells us a story, and each product crafted from those barrels continues to tell that story. Imperium, simply put, commands the best of the best – end of story.” says Dave Bob Gaspar, National Brand Manager. Every year, as Town Branch’s production team diligently works, they seek out those exceptional, one-in-a-hundred barrels that can be used to create something extraordinary.  These barrels are stored away onsite as Imperium stocks, destined for greater glory.

 

With the maturation of a new wheated bourbon mash bill at its prime, the distillery has started actively blending these barrels into the Town Branch lineup—such as Town Branch Overproof Whiskey, which contains 10% Wheated Kentucky Straight Bourbon. They have also been setting aside some of the finest barrels from this mash bill for Imperium. In addition to these wheated bourbon barrels, select barrels from the traditional Kentucky Straight Bourbon mash bill have been collected. Imperium represents an exploration of blending only the best bourbons conscripted from all mash bills to create something truly unique. This bourbon offers a whiskey profile all its own—there are no other Town Branch Bourbons like it. It showcases the best of both worlds, combining sweet wheat with Town Branch’s signature orchard and stone fruit flavors, all blended and bottled at the peak of maturity.

 

Each year, barrels set aside for Imperium stocks will be carefully reviewed, and the blending of the finest selections will commence. The final product will feature the Roman numerals of the release year and will be offered as an extremely limited 6-10 barrel blend, making it truly small batch. This annual release celebrates Bourbon Heritage Month, reflecting the distillery's commitment to crafting the best bourbon possible.

 

Brand Highlights:

Town Branch IMPERIUM MMXXIV Kentucky Straight Bourbon (SRP $119.99/750ml)

  • A 50/50 blend of our finest bourbon barrels—50% Kentucky Straight Bourbon mash bill barrels and 50% Wheated Kentucky Straight Bourbon mash bill barrels. Released annually during National Bourbon Heritage Month, this bourbon is marked by the year of release in Roman numerals, with a distinct proof and limited quantity.
  • Mash Bill: Multiple Kentucky Straight Bourbon Barrels
    • Kentucky Straight Bourbon Whiskey (72C / 15R / 13B)
      • SN 3397 / Fill Date: September 13, 2016 (Aged 8 years, 2 months)
      • SN 3466 / Fill Date: October 1, 2016 (Aged 8 years, 1 month)
      • SN 3947 / Fill Date: February 12, 2017 (Aged 7 years, 8 months)
    • Kentucky Straight Wheated Bourbon Whiskey (70C / 22W / 8B)
      • SN 8630 / Fill Date: March 03, 2018 (Aged 6 years, 7 months)
      • SN 8654 / Fill Date: March 03, 2018 (Aged 6 years, 7 months)
      • SN 8686 / Fill Date: April 24, 2018 (Aged 6 years, 5 months)
  • Age: MMXXIV Release – Barrel Aged 6 to 8 Years
  • ABV: 48% / 96 Proof
  • Estimated Availability: Very Limited Annual Release
  • Tasting Notes:
    • Appearance: Light Mahogany 
    • Aroma: Sweet Caramel, Floral, Oak, & Toasted Vanilla
    • Palate: Cloves, Dry Oak, Pecan Parline Candy, Caramel, Apricot, Custard, Pastry, Ripe Black Cherry
    • Finish: Medium silky, gentle finish with sweet mature oak, toasted almonds and all spice

About the Lexington Brewing & Distilling Co.:

Located in Lexington, Kentucky, Lexington Brewing Co. was originally established in 1890 and revitalized in 1999 by the late Pearse Lyons and his son Mark Lyons, evolving into Lexington Brewing & Distilling Co. with the addition of Town Branch Distillery. Pearse Lyons was a pioneering Irish entrepreneur and scientist with a master’s degree in brewing and a Ph.D. in yeast fermentation. He also founded Alltech, a global leader in animal health and nutrition. Today, both Alltech and Lexington Brewing & Distilling are led by his son, Mark Lyons, who represents the seventh generation of the Lyons family in the brewing, distilling, and cooperage industry. Lexington Brewing & Distilling is renowned for its Kentucky Bourbon Barrel Ale® and Town Branch Distillery, which is a proud member of the Kentucky Bourbon Trail®. Committed to sustainability, every emptied barrel is upcycled from the distillery to the brewery to create exceptional beer and spirits. 


About Town Branch Distillery:

Located in Lexington, Kentucky, Town Branch Distillery is notable as the first new distillery to open in the city since Prohibition. It is part of Lexington Brewing & Distilling Co., the only brewery and distillery on the Kentucky Bourbon Trail®?. The distillery produces several acclaimed spirits, including Town Branch Bourbon, Town Branch True Cask Bourbon, Town Branch Overproof Whiskey, Town Branch Rye, Town Branch Malt, and Bluegrass Sundown, a Bourbon-infused coffee liqueur. Town Branch upcycles every used barrel to craft a variety of whiskeys and barrel-aged beers, such as Lexington’s flagship Kentucky Bourbon Barrel Ale. This process ensures each barrel's legacy continues within our diverse product line. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Review: PopSips Soars With Spiked Prebiotic Soda

Review: PopSips Soars With Spiked Prebiotic Soda

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

People Moves: Guru Energy Shakes Up Leadership

People Moves: Guru Energy Shakes Up Leadership

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

State Manager - MN - Good Boy Vodka

State Manager - MN - Good Boy Vodka

Brewing Specialist - Overnight - Prost Brewing Co.

Brewing Specialist - Overnight - Prost Brewing Co....

Head Brewer - The Station Brewing Company

Head Brewer - The Station Brewing Company

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Head Brewer - The Beer'd Brewing Company

Head Brewer - The Beer'd Brewing Company

Craft Manager South West Region - Prairie Malt (Boortmalt)

Craft Manager South West Region - Prairie Malt (Bo...

View All Jobs|Post a Job

More News

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers

Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers

U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge

U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge

New Products: Apple Soda For Olipop, Proda & Culture Pop

New Products: Apple Soda For Olipop, Proda & Culture Pop

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Sales Director, Southeast - Mingle Beverage Company LLC - Mingle Beverage Company LLC
  • Territory Sales Manager - Rhinegeist Brewery - Rhinegeist Brewery
  • Market Sales Representative - FIFCO USA - FIFCO USA
  • Regional Sales Manager - Remote (Boston) - good2grow - good2grow
  • Spirits Specialist - Whiskey Expertise - Winebow, Inc. - Winebow, Inc.
  • Brewer/Cellar/Packaging Tech - Holidaily Brewing Company - Holidaily Brewing Company
  • Market & Brand Manager – New York - Wolf Hound Nitro - Wolf Hound Nitro
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Review: PopSips Soars With Spiked Prebiotic Soda
  2. From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy
  3. People Moves: Guru Energy Shakes Up Leadership
  4. Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation
  5. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  6. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  7. New Products: Apple Soda For Olipop, Proda & Culture Pop
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  2. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  3. Meet the Brands Bringing Spain’s Iconic Wine And Cola Cocktail To America
  4. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  5. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  6. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  7. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  1. More Sierra Nevada 2027 Innovation: New Little Things and Torpedo IPAs, Revamped Variety Packs
  2. Another ‘Mixed’ Labor Day for Bev-Alc, per Circana Weekly Scans
  3. Boston Beer’s Sun Cruiser on Track to Double Size in 2026
  4. Buoy Beer Joins Ninkasi Parent Great Frontier Beverages, Cites 2022 Building Collapse
  5. UK-based MOTH Bets $15M On US Growth as Premium RTDs Surge
  6. Press Clips: SGWS Taps A-B Alum to Lead ‘Gold Division;’ Boneyard to Shutter Satellite Pub and Hemp Brands Win Against Ohio in Federal Court
  7. Constellation Brands Portfolio to Exit Coors Distributing Company in Colorado
View All|Submit News

Promoted PR Posts

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

James Bay Distillers' GIN 46 takes Double Gold Best Gin award at New York City

James Bay Distillers' GIN 46 takes Double Gold Best Gin award at New York City

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase