Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

The Osmolality Lab Certifies Waterboy’s Weekend Recovery Formula

PRESS RELEASE posted by The Osmolality Lab

Oct. 3, 2024 at 3:42 pm

XLinkedInRedditFacebookEmail
Report Press Release
certificationfunctional beveragebeveragehydrationosmolalitywaterboy
Non-Alcoholic BeveragesSupplier & Service Provider
  • image-01

The Osmolality Lab, LLC, the global authority in osmolality science and hydration efficacy, welcomes Waterboy to the certification family for its Weekend Recovery hydration formula. This certification highlights the formula’s adherence to the highest scientific standards for rapid rehydration through optimal fluid retention. Consumers can purchase Waterboy’s certified Weekend Recovery product via Waterboy.com, Amazon and at Walmart and Target stores nationwide.

The Osmolality Lab's certification process involves rigorous testing and evaluation to ensure that products deliver on their promises of optimal hydration. The company is dedicated to continuous improvement and innovation in osmolality science. By staying at the forefront of research, the lab ensures that its clients benefit from the latest insights and methodologies. This commitment to excellence helps brands optimize their formulations, enhance product performance, and meet the evolving demands of health-conscious consumers. 

Waterboy’s Weekend Recovery formula has been scientifically validated to have the osmolality required to support rapid rehydration, making it a reliable solution for consumers recovering from a night out or seeking to replenish after physical activity. As a brand, Waterboy is committed to providing innovative hydration solutions that address both physical recovery and overall well-being. By focusing on quality ingredients and leveraging scientific research, Waterboy has positioned itself as a leader in the hydration market, catering to health-conscious individuals who value effective, convenient and clean products. ? 

"Our mission at The Osmolality Lab is to enhance consumer health and safety through advanced osmolality science. Waterboy’s Weekend Recovery formula has met our strict criteria for osmolality measurement, and we are thrilled to see it reaching more consumers through its availability at Target," said Nick Gillitt, PhD, CEO of The Osmolality Lab.

Osmolality is a critical measure of how effectively  a product can rehydrate the body and depends on the concentration of solutes, such as electrolytes, in a solution. The Osmolality Lab’s testing ensures that certified products like Waterboy’s Weekend Recovery are consistent with the osmolality levels required for the rapid absorption of fluids from beverages, distinguishing them from competitors in the hydration market. Waterboy has demonstrated a strong commitment to quality by partnering with The Osmolality Lab, resulting in one of the few hydration products on the market to receive such a prestigious certification.

“We are incredibly proud to have our Weekend Recovery formula certified by The Osmolality Lab, reinforcing our commitment to scientifically-backed hydration that our customers can trust. While we love having fun with our marketing, it's the efficacy of our products that truly sets us apart. With our products now available at Target, we're excited to bring this perfect blend of reliability and effectiveness to even more consumers,” said Mike Xhaxho, co-founder of Waterboy.

The certification of Waterboy’s Weekend Recovery formula and its expansion into major retail channels like Target reflect a growing consumer demand for products that combine convenience with proven efficacy. This milestone not only solidifies Waterboy’s position in the market but also sets a new benchmark for what consumers should expect from hydration products.

To learn more about The Osmolality Lab’s certification process, visit theosmolalitylab.com. To learn more about Waterboy and its line of products, visit waterboy.com.  


ABOUT THE OSMOLALITY LAB

The Osmolality Lab is the global authority in the field of osmolality science, offering unparalleled expertise, testing and certification services that are essential for hydration brands across a number of industries. With a reputation built on precision, reliability, and innovation, The Osmolality Lab is the trusted partner for leading and innovative brands seeking to ensure the optimal performance and safety of their products. For more information, please visit theosmolalitylab.com.

ABOUT WATERBOY

Waterboy is a trusted leader in hydration recovery solutions. With a focus on premium ingredients, science-backed formulations and hyper specific functionality. Waterboy makes hydration recovery formulas to tackle specific life events —like nausea after a night out (weekend recovery) or fatigue after a workout (workout hydration). As a brand driven by integrity and innovation, Waterboy is the preferred choice for those who refuse to compromise on their health, even after a fun night out. For more information, please visit waterboy.com.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Colorado Sales & General Manager - Good Daze Energy

Colorado Sales & General Manager - Good Daze Energ...

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Business Development Manager- Northeast - Asterisk Imports

Business Development Manager- Northeast - Asterisk...

Supply Chain Coordinator - Almanac

Supply Chain Coordinator - Almanac

Head Brewer - BJ's Restaurants

Head Brewer - BJ's Restaurants

Regional Sales Director, Midwest - Mingle Beverage Company LLC

Regional Sales Director, Midwest - Mingle Beverage...

View All Jobs|Post a Job

More News

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Taste Radio: How Amara Surged From DTC To National Retail
  5. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  1. Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini
  2. AVIVO Wines Launches First Taste Trio with Three Full-Size Wines for $49
  3. Craft Spirits Sales Decline for Third Straight Year
  4. Rarebird Becomes NEUCAFF Performance Coffee, Betting the Future of Performance Starts With Coffee
  5. Somerston Estate Unveils New Wines and a Refreshed Look for Its Flagship Luxury Collection
  6. Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D
  7. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  7. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  1. Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
  2. Craft Distillery Closures Outpace Openings As Volume Falls 8%
  3. August Supply -1% As Import Comps Rebound, per Beer Institute
  4. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  5. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  6. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  7. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
View All|Submit News

Promoted PR Posts

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Restock | CPG Sales CRM, Distributor Management & Field Execution

Restock | CPG Sales CRM, Distributor Management & Field Execution

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase