Revelshine Expands Distribution and Consumer Base in Target Stores Throughout California and Colorado

SONOMA, CA (October 15, 2024) Revelshine Wines, the pioneering sustainable wine brand known for its high-quality, adventure-ready aluminum bottles, announced its expansion into Target stores across California and Colorado. This partnership marks a significant milestone for Revelshine, making its exceptional wines more accessible to a wider audience.

Revelshine’s commitment to sustainability and creating a wine that seamlessly integrates into an active lifestyle aligns perfectly with Target’s focus on providing customers with innovative and eco-friendly products. By offering Revelshine in Target stores, both companies are making strides in reducing environmental impact while delivering exceptional taste.

“We are incredibly excited to partner with Target and bring Revelshine to even more wine enthusiasts. For far too long,  the wine industry has been set in its old ways. And as a result, it’s leaving people behind. Revelshine is here to rip up the traditional playbook and shake things up,” said Jake Bilbro, creator and winemaker of Revelshine. “Target’s dedication to sustainability and providing a diverse selection of products makes them an ideal partner for us. We believe this collaboration will introduce our wines to a new generation of consumers who value quality, convenience, and environmental responsibility.”

Revelshine’s range of award-winning wines, including its popular Zinfandel-based Red blend, Grenache-based Rosé blend, and Chardonnay-based White blend, will be available on Target shelves, allowing customers to effortlessly enjoy premium wine without compromising their adventurous spirit. The convenient aluminum bottles are perfect for picnics, camping trips, or simply enjoying a drink outdoors.

Alongside founder Jake Bilbro, Revelshine co-founders include renowned outdoor athletes and musicians Jeremy Jones, Shane Dorian, Emily Harrington, Adrian Ballinger, Michelle Parker, Vasu Sojitra, Tanner Gudauskas, Patrick Gudauskas, Dane Gudauskas, Chris Davenport, Drew Holcomb, Selema Masekela, and Donovan Frankenreiter.

About Revelshine 

Founded by fourth-generation Sonoma County winemaker Jake Bilbro, Revelshine is redefining the wine experience by crafting high-quality wines that are as adventurous as you are. Revelshine’s infinitely recyclable aluminum bottles take wine off the dining table, allowing every moment to be savored — anytime, anywhere. For too long, the wine industry has been an exclusive club, with complex labels and hefty price tags keeping many potential enthusiasts on the sidelines. Revelshine is challenging this status quo and believes that exceptional wine should be accessible to everyone, without compromise.

###