Black, Woman-Owned Tequila Brand Launches Crowdfunding Campaign to Fuel Growth and Innovation

Black, Woman-Owned Tequila Brand Launches Crowdfunding Campaign to Fuel Growth and Innovation

[Fort Worth, Texas] – October 2024 – Rikki Kelly, the visionary founder of EGO Tequila, a rapidly growing Black, woman-owned tequila brand, has announced the launch of a crowdfunding campaign on Seed At The Table. The campaign, set to go live on October 18th, aims to raise $300,000 to propel the brand's expansion and introduce new additive-free tequila expressions.

Since its inception in July 2021, EGO Tequila has garnered enthusiastic support from consumers, establishing itself as a favorite among tequila enthusiasts. Despite early success, the brand has encountered challenges typical of startups, including supply chain disruptions and securing adequate funding to meet soaring demand. Following a strategic pause to refine its business model, EGO Tequila is now poised for a significant re-launch.

"We're thrilled to embark on this next phase of our journey," said Rikki Kelly. "With thebacking of our community and the funds from this campaign, we're confident in our abilityto bring our new, high-quality, additive-free tequila expressions to market and furtherexpand our brand.” Hosted on Seed At The Table, a platform dedicated to supporting diverse founders, the crowdfunding campaign will finance the production and launch of new tequila expressions and support additional growth initiatives.

In addition to fundraising, EGO Tequila has bolstered its advisory board with seasoned professionals from marketing, finance, and sales backgrounds. These advisors bring extensive experience from industry giants such as Diageo, Brown-Forman, and the NFL, providing invaluable insights as the brand navigates its next chapter.

Facing challenges in securing capital through traditional means, Rikki Kelly turned to crowdfunding, inspired by a quote from Melissa Bradley, “In an environment where traditional funding can be elusive for diverse founders, an empowering alternative such as crowdfunding offers a critical lifeline, helping them to overcome barriers and build thriving businesses.” With determination and community support, EGO Tequila aims to overcome any obstacles on its path to success. The campaign on Seed At The Table offers participants the opportunity to receive an equity stake in the brand, along with exclusive incentives such as early access to the new tequila expressions and other perks. To support EGO Tequila and participate in their crowdfunding journey, visit their campaign page on Seed At The Table. Act fast—this opportunity is available for only 45 days.

About EGO Tequila: Founded in 2021, EGO Tequila is a premium, additive-free tequila brand renowned for crafting small-batch, high-quality tequila made from 100% pure agave. Distilled in Jalisco, Mexico, EGO Tequila blends ancestral and modern techniques, using natural spring water sourced from an inactive volcano. Notably, EGO stands as Texas' first Black woman-owned tequila brand and the third in the United States. or Rikki Kelly, EGO Tequila is not a side-hustle like some spirit brands—it’s a labor of love that began during gathering of good friends and food. “Most of my cherished memories around bonding with friends involve tequila or a margarita. Tequila has always been the perfect mood setter for me. Some people enjoy watching their favorite TV drama with a glass of wine, for me it was cocktail that involved Tequila that I could whip up quickly and sip on throughout the duration of the show. However, it was until I kept getting exposed to the additives that are included in most brands on the shelves when the idea of EGO began. From there I began crafting something special that people could share, celebrate, and wouldn’t have to regret the next day.” Kelly reminisces. This deep-rooted passion is what drives her to create a tequila that not only honors the true essence of tequila, but also breaks new ground in the spirits industry.” 

About Seed At The Table: Seed At The Table is a dedicated platform empowering diverse founders by facilitating non-traditional fundraising opportunities.