The Coca-Cola Company Relaunches Barrilitos in California & Texas

THE COCA-COLA COMPANY RELAUNCHES BARRILITOS IN CALIFORNIA & TEXAS

Barrilitos Made Con Mucho Flavor, connects consumers to the generations that came before them.

LOS ANGELES (OCTOBER 31st, 2024) – The Coca-Cola Company is pleased to announce the highly anticipated regional relaunch of Barrilitos, a cherished Mexican soft drink brand with a rich legacy dating back to 1938. A new addition to Coca-Cola’s imports portfolio, Barrilitos hails from Monterrey, México, and is poised to make waves in California. With its nostalgic appeal, vibrant flavors, and premium quality, this authentic soft drink is bottled and produced in México, ready to delight consumers across the California region.

Barrilitos stands out not just for its taste, but for its commitment to quality. Each bottle is crafted with fruit flavors and cane sugar, striking a perfect harmony between sweetness and effervescence. Barrilitos is available in two sizes—a 12oz glass bottle and a 1.5L PET multiserve bottle—and offers four delightful varieties: Mandarina (Mandarin), Manzana (Apple), Piña (Pineapple), and Ponche de Frutas (Fruit Punch) — Housed in its iconic twist glass bottle, Barrilitos offers rich flavors that capture the essence of authentic Mexican tradition while symbolizing the proud and vibrant spirit of Latino culture.

With a unique appeal to multicultural Gen Z’ers, Millennials, and families, Barrilitos resonates with a diverse audience seeking genuine, flavorful experiences. These consumers value authenticity and connection to heritage, making Barrilitos the perfect choice.

“Barrilitos is evolving to meet the needs of a new generation, without losing sight of its rich history. We’ve infused Barrilitos with a refreshed brand identity while preserving the classic flavors and traditions that have made it a beloved part of Latino households. This relaunch is an invitation to experience Barrilitos and celebrate its heritage in a whole new way”, said Maria Correa, Barrilitos Lead.

Barrilitos is crafted to elevate any feel-good moment, casual get-together with friends and family gatherings. Barrilitos flavors also pair perfectly with a broad range of foods. Each flavor is designed to complement savory dishes like the ones found in Mexican cuisine, bringing a vibrant twist to your taste buds. With Barrilitos, every snack or meal becomes a delightful experience, perfect for celebrating life's special moments.

Rediscover the joy of authentic Fruit Flavored Mexican Soft Drinks—Barrilitos is here to refresh your palate and enhance your dining experience. Follow Barrilitos on Facebook, Instagram, TikTok, and YouTube to keep up with the brand and learn more information.