Beverage Alcohol, Tech Experts Launch First-Party Data Solutions

Louisville, Ky. – Brandjam, a innovative technology company specializing in first-party data solutions for the beverage alcohol industry, is advancing the industry by connecting brands to their end consumers while designing and building their “data distillery.” With a mission to revolutionize how distilleries, visitors centers, and alcohol brands leverage consumer data, Brandjam delivers cutting-edge tools that provide unparalleled insights into consumer behavior and preferences.

First-Party Data: "The More You Know, the More You Grow"

At a time when consumer data is the key to unlocking business growth, Brandjam enables beverage alcohol brands to capitalize on the power of first-party data. By deploying experiential data capture technologies, such as interactive self-serve kiosks and automated, post-visit engagement capabilities, Brandjam transforms the consumer experience at distilleries and live events into a data-driven marketing opportunity.

This seamless integration of data capture tools allows brands real-time access to personalized insights into consumer preferences, purchasing habits, and product affinities. The company’s first-party data solutions provide a direct and transparent connection between brands and consumers, empowering suppliers to make immediate, actionable business decisions.

From Collection to Action

In an industry that has long relied on third-party data, Brandjam offers a superior alternative. Traditional methods often obscure individual consumer behavior, whereas Brandjam’s first-party data system provides brands with a clear picture of their consumers. This allows for highly targeted, one-on-one marketing, enabling distilleries to personalize consumer marketing strategies and boost Direct-to-Consumer (DTC) sales.

"Our platform makes first-party data not only accessible but actionable," said Tom Cottingham, CEO of Brandjam. "Beverage alcohol brands can now gather crucial data from the moment a consumer enters a venue, turning that information into a competitive advantage. With our technology, these brands can finally see their consumers clearly, which drives better marketing, sales, and long-term growth."

Building a Data-Driven Culture for Brands

Brandjam’s innovative platform isn't just about collecting data—it’s about using it intelligently. The system integrates with traditional datasets, enabling distilleries to optimize their consumer engagement strategies and increase lifetime value. Whether it’s alerting customers to local product availability or offering limited-edition releases through targeted digital campaigns, Brandjam empowers brands to grow their businesses with precision.

Transforming the Beverage Alcohol Industry Through Technology

The company also helps suppliers build their “Data Distillery” by centralizing disparate data sources, harmonizing information silos, and identifying previously hidden gaps so business can operate more effectively and efficiently. In a competitive market, this level of insight gives suppliers a significant advantage, enabling them to refine their product offerings, improve operational efficiency, and create more meaningful consumer relationships...in realtime.

Industry Experts Leading the Charge

Brandjam’s leadership team brings a wealth of expertise in both technology and the beverage alcohol sector:

• Tom Cottingham, CEO, is a seasoned tech entrepreneur and founder of TechRepublic, bringing decades of experience in digital media and data management to the helm of Brandjam.
• JK McKnight, founder of Forecastle Festival, brings extensive knowledge in consumer engagement and live event marketing.
• Dan Robbins, co-founder, is a data veteran from Brown-Forman and Provi, ensuring that Brandjam’s solutions meet the unique needs of distilleries and beverage alcohol brands.

Together, they are driving Brandjam’s mission to empower beverage alcohol brands through the transformative power of first-party data, enabling suppliers to not only understand their consumers but also engage them in real time.

About Brandjam

Brandjam delivers data-driven solutions to beverage alcohol marketers, unlocking unprecedented consumer insights, behaviors, and engagement opportunities. Brandjam’s technology platforms enable brands to harness the power of first-party data to enhance customer experiences, drive sales, and grow lifetime value.

The more you know, the more you grow.

Learn more at brandjam.com.

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