Lyre’s Non-Alcoholic Appoints Drinks Industry Veteran David Gimpelson As CEO

Lyre’s Non-Alcoholic, The Most Awarded and Best Selling Independently Owned Non-Alc Spirits Producer In The World, Appoints Drinks Industry Veteran David Gimpelson As CEO

Gimpelson To Oversee Lyre’s Across 60 Countries Globally, As Lyre’s Marks Another Year of Consistent Double-Digit Growth In The United States and International Markets

New York, NY. November 12, 2024. Lyre’s Non-Alcoholic is pleased to announce that David Gimpelson has been named CEO. Gimpelson brings an impressive +20-year career spanning the drinks industry to the global leader of the non-alcoholic spirits category. Gimpelson possesses a dynamic and results-driven approach in the beverage industry, with a specialty in brand development, international operations, and strategic leadership, having helped to build and scale some of the world’s most recognizable brands both domestically and internationally. 

Prior to Lyre’s, Gimpelson served as President of Calirosa Tequila. He has successfully spearheaded other high-profile brand launches, most notably, Casamigos Tequila, where he served as EVP of Sales during the brand’s early years, before its acquisition to Diageo. In addition to managing multimillion-dollar investments and leading high-performing teams, he has a track record of overseeing the execution of impactful marketing campaigns, developing global distribution strategies, and driving revenue growth. Gimpelson will oversee Lyre’s global operations from Las Vegas, Nevada. 

“David’s vision and operational excellence have earned him a reputation for building high-profile partnerships and navigating complex market dynamics, resulting in long-term brand growth. We are confident that David’s leadership will be instrumental in leading Lyre’s through its next phase of growth,” says David Grossman, Managing Director, DSQ Capital, Lyre’s largest shareholder. 

“With its category leading portfolio of premium non-alcoholic spirits variants, I am excited to bring my experience and understanding of the global beverage industry to the leader of the category. At its core, Lyre’s was created to change the way the world drinks, and I look forward to working with the best-in-class team at Lyre’s to build on the incredible momentum they have established to date and working to get the brand in front of new audiences around the world,” says David Gimpelson, CEO, of Lyre’s.  

Most recently, Lyre’s was named ‘No 1 Best Selling and Trending NA Brand’ in 2024 by Drinks International, and remains the most awarded non-alcoholic brand globally, securing over 200 awards and accolades since launching in 2019. In addition, David Guetta, global DJ, and Pat Cummins, Australian international cricketer, and Captain of Australia’s cricket team, joined the company in recent years as investors.  

About Lyre's

Lyre's Non-Alcoholic is a range of alcohol-free classic spirits, ready-to-drink cans and a non-alcoholic sparkling, created using a unique understanding of food science and flavour architecture.  Founded in 2019, the range is the world's most comprehensive and awarded solution for mindful drinking, equivalent to the most popular spirits in a non-alcoholic format. Lyre's portfolio of premium non-alcoholic spirits is capable of crafting 90% of the world's best-selling cocktails. A frictionless swap of a Lyre's non-alcoholic spirit for the original alcoholic ingredient delivers all the benefits of a premium sophisticated serve without compromise. All products are vegan. Lyre's was created to change the way the world drinks.

• Lyre's is the world's leading, independently owned non-alcoholic spirit brand.
• Lyre's has the most awarded and highest quality range of non-alcoholic spirits in the world with accolades from the world's best competitions including; Drinks International, San Francisco Wine and Spirits, London Spirits Award, BevNET and TALES of the Cocktail.
• The Lyre's range exclusively uses all-natural flavours. These are globally sourced essences, extracts and distillates, expertly selected and blended to make the best non-alcoholic versions of classic spirits, simply without alcohol.
• Lyre's is 100% vegan using all-natural, plant-derived essences, extracts and distillates that deliver bouquet and flavour.