Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Botanic Tonics Unveils Science Behind feel free CLASSIC, Announces Promising Research Findings, and Reinforces Commitment to Transparency and Consumer Safety

PRESS RELEASE posted by Botanic Tonics

Dec. 12, 2024 at 11:08 am

XLinkedInRedditFacebookEmail
Report Press Release
Non-Alcoholic BeveragesSupplements
  • image-01
Broken Arrow, OK -- Botanic Tonics, a pioneer in premium botanical supplement products, today announced preliminary findings from clinical trials of its flagship product, feel free CLASSIC, while also shedding light on the science behind this unique blend of whole leaf kratom and kava. The company also reaffirmed its commitment to transparency, consumer education, and responsible use of its products.

Key Highlights
  • Initial studies show no significant safety differences between feel free CLASSIC and placebo at up to 30mL twice daily. 
  • The product uses natural whole kratom leaf powder, maintaining the plant's traditional alkaloid profile.
  • Kava and kratom are delivered at servings similar to the traditionally consumed botanical.
  • Rigorous quality control processes at our FDA-compliant cGMP manufacturing facility ensure consistent potency and purity across batches.
  • Botanic Tonics has implemented industry-leading labeling practices to enhance consumer understanding and safety through clearly listed, precisely detailed ingredients and recommended servings.
  • The company supports appropriate regulation of the kratom industry to ensure consumer protection.
"Our initial clinical trials have shown promising results regarding the safety profile of feel free CLASSIC," said Ramsey Atallah, Chief Science and R&D Officer at Botanic Tonics. "At doses of 15 mL once per day, 15 mL twice per day, and 30 mL twice per day, we observed no clinically significant differences in safety compared to placebo. This aligns with our commitment to providing safe, high-quality products that harness the power of botanicals."

The Science Behind feel free CLASSIC

1. Whole Leaf Kratom: Botanic Tonics uses natural whole kratom leaf powder, avoiding industrial extraction solvents or chemical modifications. "You're getting the same natural product that has been consumed for centuries," Atallah explained. " Unlike extracts that can be substantially modified and adulterated, BT uses only pure leaf kratom, as nature intended”. 

2. Kava's Calming Properties: Complementing kratom is kava, known for its relaxing effects. Atallah elaborated, "Kavalactones like kavain work by weakly potentiating GABA type A receptors (GABA-Ar). This means kavain doesn't bind directly to the GABA receptor, but its presence decreases the energy needed for GABA to bind, thus supporting GABA’s natural function in the brain."

3. Better Together: "The amount of kava and kratom in feel free CLASSIC is based on the traditional use of these botanicals," Atallah explained. "With kratom, preliminary research and traditional descriptions describe a mild stimulant-like effects at lower doses, while kava is associated with promoting relaxation. Our formulation delivers the right amount of each to potentially support a balanced state of alertness and calmness. We continue to research the interactions between these botanicals to better understand their effects on consumers."

Quality, Safety, and Transparency Commitment

Botanic Tonics employs rigorous testing and standardization processes. "For example, we use state of the art, food grade manufacturing methods to guarantee consistency in each batch. Additionally, our Kava ingredient is standardized to exactly 30% kavalactones. This is precisely weighed and formulated in our beverage to always be within specification for our label claim," Atallah explained.
Botanic Tonics has evolved its labeling to go beyond legal requirements, providing detailed information about active ingredients, usage guidelines, and potential risks. This includes clear warnings about the habit-forming potential of kratom if used irresponsibly.

The company has voluntarily raised the minimum purchase age for all products to 21, demonstrating its commitment to responsible consumption. Botanic Tonics also supports the Kratom Consumer Protection Act and advocates for appropriate regulation of the kratom industry.

Consumer Education and Responsible Use:

Recognizing the power of their products, Botanic Tonics has intensified efforts to educate consumers about proper use and potential risks. The company is focusing on informing people with a history of substance abuse that its products may not be suitable for them, ensuring that the products get into the right hands.
Botanic Tonics' website now features a comprehensive "Consumer Education" section with detailed information about ingredients, FAQs, and educational resources. The company also supports organizations like the Kava Coalition and the Global Kratom Coalition to advance understanding of kava and kratom.

Future Research

Looking ahead, Botanic Tonics plans to conduct more extensive research, including:
  • Pharmacokinetic studies to understand how the tonic is processed by the body
  • Investigations into potential sleep quality improvements
  • Studies on impact to quality of life
  • Routine toxicological evaluations, including studies on mutagenicity, reproductive health, and potential drug interactions
"We're committed to understanding not just the effects of our products, but the underlying mechanisms," Atallah added. "Our goal is to create products that are not only enjoyable but backed by rigorous science."

Disclaimer: Consume responsibly. Adults 21 years of age and older only. To learn more, visit our Consumer Education page.

About Botanic Tonics

Botanic Tonics is a plant-based herbal supplement company headquartered in Broken Arrow, OK. Established in 2020, it produces kava-forward tonics under its feel free brand. Its signature product, feel free CLASSIC, is crafted with ancient functional plants to provide mood lift, energy, and focus. Botanic Tonics’ products are manufactured in an FDA-registered, cGMP-certified facility and actively supports consumer safety regulations through transparent labeling and educational resources. 


For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Social Media Coordinator - Good Boy Vodka

Social Media Coordinator - Good Boy Vodka

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Field Sales Representative: New York City  - Lawson's Finest Liquids

Field Sales Representative: New York City - Lawso...

Craft Manager South West Region - Prairie Malt (Boortmalt)

Craft Manager South West Region - Prairie Malt (Bo...

Area Sales Manager - NYC - Good Boy Vodka

Area Sales Manager - NYC - Good Boy Vodka

Sales Represenative - Bluebird Hardwater

Sales Represenative - Bluebird Hardwater

View All Jobs|Post a Job

More News

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

New Beverages: Creatine, Protein, Caffeine and Everything In Between

New Beverages: Creatine, Protein, Caffeine and Everything In Between

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
  • Lead Brewer - Smog City Brewing Co. - Smog City Brewing Co.
  • Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • Packaging Operator - Craftsmith Beverage - Craftsmith Beverage
  • Director of Sales – Retail - Coast Beacon - Coast Beacon
  • Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC - New Holland Brewing Co. LLC
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Kick Fizz Hemp Beverages Now Available Across Texas
  2. Coca-Cola Consolidated Announces New Partnership Bringing Coca-Cola Products to Kiawah Island Golf Resort
  3. Sazerac Company Continues Investing in Kentucky with Acquisition of Garrard County Distilling
  4. Redwood Empire California Whiskey Announces New Limited-Edition: “The Hyperion”
  5. New Riff Re-releases Sherry-Finished Malted Rye
  6. London Welcomes SANE: London's First Dedicated Sake & Wine Bar
  7. VKTRY Protein Launches The Athlete’s Protein Shot Nationwide at GNC
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. Taste Radio: When Landing Millions Starts With A ‘FirstLook’
  3. 7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
  4. Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
  5. New Beverages: Creatine, Protein, Caffeine and Everything In Between
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  4. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Insider’s Week in Beer: The War on Vertical Drinking
  2. Former Stone Escondido Site Faces 220 Cuts as Sapporo Winds Down Brewery’s Operations
  3. Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
  4. Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
  5. Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
View All|Submit News

Promoted PR Posts

Ola Mate Expands Into Wegmans Stores Across the Northeast and Mid-Atlantic

Ola Mate Expands Into Wegmans Stores Across the Northeast and Mid-Atlantic

Costa Rica’s NICOYA Rum Awarded 95 and 93 Points, Both Best Buy, by Wine Enthusiast

Costa Rica’s NICOYA Rum Awarded 95 and 93 Points, Both Best Buy, by Wine Enthusiast

Good Game by T-Pain Expands Southeast and Midwest Presence with MAPCO Rollout

Good Game by T-Pain Expands Southeast and Midwest Presence with MAPCO Rollout

Paramount Coffee Debuts Joe Knows Coffee Cold Brew: It's Not Your Average (Cup of) Joe

Paramount Coffee Debuts Joe Knows Coffee Cold Brew: It's Not Your Average (Cup of) Joe

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

Former PepsiCo Executive Joins THC-Infused Beverage Maker Pharos Brands International as CEO

Former PepsiCo Executive Joins THC-Infused Beverage Maker Pharos Brands International as CEO

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase