La Maison & Velier Appoints PM Spirits As Exclusive US Importer

PM Spirits has announced their appointment as exclusive US importer of La Maison & Velier, starting January 1, 2025. The Brooklyn-based importer and distributor of artisanal spirits will add the esteemed La Maison & Velier portfolio to their range of independent spirits producers which already includes Rhum Père Labat, Cognac Frapin, Calvados Roger Groult, NETA, Cinco Sentidos, L’Encantada, Rochelt and more. Joining these ranks from the La Maison & Velier portfolio will be Hampden Estate Jamaican Rum, Clairin The Spirit of Haiti, Habitation Velier, Artist Series, Papalin, and many more brands and producers. 

PM Spirits and La Maison & Velier share a common mission: championing and delivering the finest spirits on earth to consumers. Both companies emphasize independent, family-owned, and unadulterated products crafted with integrity and intention. The newly combined portfolio features a global slate of producers from established spirit powerhouses including France and Mexico to equally robust regions with less market presence such as Haiti, Austria, and Thailand. From their respective home bases of Brooklyn, Genoa, and Paris, the teams at PM Spirits, Velier, and La Maison du Whisky have been driving forces behind a significant number of developments and trends in the world of artisanal spirits over the past decade.

Established in 2017, La Maison & Velier is a joint venture between La Maison du Whisky and Velier, two trailblazing entities in the world of artisanal spirits, each with its own rich heritage and expertise.

“We’ve worked with PM Spirits for six years already as our distribution partner in New York State. I really love how our mutual ethos and spirits dovetail in such a lovely and powerful way. PM Spirits has always felt like the yang to our yin, so this realignment feels completely natural for us,” noted Kate Perry, US Market Manager of La Maison & Velier. “Our team is very excited about this deepening partnership and new opportunities to share the stories and spirits of the incredible producers we all feel truly honored to represent.” 

La Maison du Whisky, based in France, has been a leading name in distribution and promotion of high-quality whiskies and rare spirits since 1956. Known for discerning curation and dedication to consumer education, it has been instrumental in cultivating a refined appreciation for artisanal spirits across Europe.  Headquartered in Italy, Velier is an importer, wholesaler, and brand creator celebrated for its commitment to discovering rare, singular spirits from around the globe with a particular emphasis on rum. The company has been a trailblazer in the world of spirits for seven decades and celebrated its 70th anniversary in 2017. Together, La Maison & Velier unites each company’s distinct visions, creating a curated portfolio that shares true expertise, passion for discovery, and a deep respect for spirits as agricultural products and cultural touchstones.

"Prior to starting to work with La Maison & Velier in New York in 2018, I had not realized the depth of their professionalism, knowledge, and passion, but it quickly became evident that these characteristics are the driving force that animates their team," added Nicolas Palazzi, owner of PM Spirits. "We share the same ethos of representing only what we think are the best, purest distillates. La Maison & Velier has unparalleled access to all things delicious and complex, and we are really psyched to be working more closely with them."

Founded in 2011, the team at PM Spirits brings passion, knowledge, and hustle to the often complacent scene of mainstream spirits. Distributed nationally in 35+ states including their home market of New York, the company believes spirits are more than commodities – these spirits are authentic expressions of place, communicating the stories of the people who produce them and the traditions of the surrounding region.

This partnership marks a significant milestone for both companies, setting up a new era of growth in the fine spirits industry. Together, PM Spirits and La Maison & Velier are poised to set new standards for excellence and quality in the US market.