Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Uncle Nearest’s Raise the Bar Mentorship Alliance Announces Its First-Ever Mentee Cohort

PRESS RELEASE posted by Uncle Nearest’s Raise the Bar Mentorship Alliance

Dec. 17, 2024 at 9:43 am

XLinkedInRedditFacebookEmail
Report Press Release
Spirits Companies
  • image-01
SHELBYVILLE, TN (December 9, 2024) – Following its announcement this summer, Raise the Bar Mentorship Alliance, the groundbreaking trade mentorship program presented by Uncle Nearest, Inc., is thrilled to announce its inaugural cohort of mentees. The diverse group of bartenders from across the country were hand-selected for the program by Lucia Creed, Head of Trade Advocacy at Uncle Nearest, and Sarah de Sousa, Director of Mentor Development, with the help of the program’s mentor team. To be eligible, applicants needed to be working bartenders with at least two years of bartending experience, a completed application, and a letter of recommendation from another member of the industry.

Raise the Bar Mentorship Alliance, an initiative created to honor the legacy of Nearest Green, the first known African American master distiller, was designed to offer mentorship, guidance, and support to individuals across all demographics, with a focused commitment to fostering a truly diverse cohort of mentees and championing representation in the spirits industry. With the announcement of the mentees, the program is ready to enter its mentorship phase, pairing these talented individuals with industry-leading mentors to help them shape their professional goals, develop long-term projects to positively impact the bar community, and foster a more inclusive future for the industry.

“Raise the Bar Mentorship Alliance is about more than just guiding our mentees—it’s about empowering bartenders - both mentees and mentors -  to be the change-makers and innovators who will shape the future of the bar industry,” said Lucia Creed. “We are deeply committed to providing these individuals with the support they need to make a lasting impact, not just within the industry at-large, but also within their communities.”

The majority of mentees were intentionally selected from areas outside traditional 'major market' cities, where access to guidance from influential figures is less readily available. This approach aims to connect a diverse network of industry leaders with individuals in these regions, fostering growth and opportunity in emerging or underserved markets. The inaugural cohort of mentees and their mentors include:

  • Andre Sykes (Detroit, Michigan) paired with Kate Gerwin (Netflix's “Drink Masters,” Owner/Bartender Happy Accidents, 2022 Best New American Cocktail Bar at Tales of the Cocktail)
  • Brandon Archilla (The Fox Bar & Cocktail Club, Nashville, TN) paired with Jon Santer (Co-founder of Prizefighter Bar, former President of the San Francisco Chapter of the United States Bartender's Guild, former Co-National Ambassador for Hendrick’s Gin, creator of “The Revolver” cocktail)
  • Michael “Daddy Long Legs” George (REMORA, Salt Lake City, UT) paired with Chris Cabrera (2021 visionary Award winner at Tales of the Cocktail, first LGBTQ+ Ambassador for Bacardi, founder Chris Cabrera Culture)
  • De’Qustay Johnson (Mobile Bar ATL, Atlanta, GA) paired with Eddie Simeón (Founding partner and CMO of Hella Cocktail Co.)
  • Diesha Banner (A Glass Above, Apex, North Carolina) paired with Tiffanie Barriere (2023 Visionary Award Winner at Tales of the Cocktail, former Beverage Director at One Flew South)
  • Eli Brown (The Grotto, Missoula, Montana) paired with Miguel Lancha (First Cognac Educator in Spain certified by the BNIC, former Director of José Andrés Group’s global cocktail programs) 
  • Hansel Morales (KoKo Ni, Denver, CO) paired with Kate Boushel (Partner and Beverage & Education Director for the Barroco Group in Montréal, honoree on Drink International’s 2023 list of 100 Most Influential Bar World Figures, “North America’s Favorite Bartender”) 
  • Kai Lucas (The Corner Store, New York, NY) paired with Tracie Franklin (whiskey educator, public speaker, consultant, and distiller; 2022 Imbibe 75 Person to Watch, Former Glenfiddich National Ambassador, VP of Supply and Innovation for Pronghorn)
  • Monique Vaughan (Azotea Cantina, Modish Lounge, The M3 Experience, Decatur, GA) paired with Ivy Mix (Author, Co-owner of Whoopsie Daisy, Leyenda & Fiasco! in Brooklyn, Co-founder of Speed Rack)
  • Rhianna Fairchild (Williams & Graham, Denver, CO) paired with Anu Apte (CEO of Canoe Ventures, Co-owner of James Beard nominated Rob Roy, Navy Strength, and Vinnie’s Wine Shop in Seattle)
  • Shelby Burgess (Odd Birds, Gainesville FL) paired with Erick Castro (Co-founder of Polite Provisions and Raised by Wolves in San Diego, owner of Gilly’s House of Cocktails, VinePair’s 2024 Drinks Professional of the Year, Host and founder of the Bartender at Large podcast, the 2024 Best Broadcast, Podcast, or Online Video Series at Tales of the Cocktail)
  • Sho Jackson (Pluck Wine Bar, New Orleans, LA) paired with Karl Franz Williams (Founder of 67 Orange Street in NYC, an Esquire 27 Best Bar in America 2021,  and The Anchor Bar & restaurant)

Mentoring sessions will officially begin on January 7, 2025, and conclude in late June.  Each mentee will define a project that aligns with their personal goals and vision for industry change, with their mentors offering guidance to create a roadmap for achieving these ambitions. The goal is not to complete the projects within the six months, but to provide mentees with the tools and resources they need to make meaningful progress. The program will culminate in a grant proposal presentation to Uncle Nearest leadership, with the opportunity for two mentees to receive $10,000 grants to fund ongoing work towards their projects’ completion.

This year’s cohort is passionate about creating meaningful change in the spirits industry. Their diverse projects range from improving bartender education access to supporting the inclusion of formerly incarcerated individuals within the industry. While the details of specific projects remain confidential, the diversity of thought, background, and passion within the cohort powerfully reflects the Raise the Bar program’s commitment to a more inclusive and representative industry.

“The range of ideas coming from our mentees is truly inspiring,” added Sarah de Sousa. “We’re excited to support these bold initiatives and watch them evolve over the next six months.”

The program will also feature workshops on essential topics such as grant writing, financial planning, and mental health, to equip mentees with the skills they need to thrive. In the spring, an in-person retreat at Nearest Green Distillery will provide an opportunity for mentors and mentees to deepen their connections, visit the historic Dan Call Farm, and reignite their passion for the work they are doing.

For more information on Raise the Bar, visit raisethebar.org and follow on Instagram @raisethebar_mentorship.

About Raise the Bar Mentorship Alliance

Raise the Bar, presented by Uncle Nearest, Inc., is a dynamic program designed to support the professional growth of emerging talent in the beverage industry. By pairing up-and-coming leaders with celebrated industry veterans, the program provides personalized mentorship, strategic goal-setting, and hands-on guidance like never before.

Rooted in the legacy of famed mentor Nearest Green, Uncle Nearest's namesake, the program is inspired by the tradition of mentorship that has long been a cornerstone of the spirits industry. Raise the Bar seeks to bridge the gap between seasoned veterans and emerging talent, creating a community alliance that fosters continuous learning and growth. Through shared expertise, meaningful connections, and the empowerment of the next generation, the program is dedicated to preserving the values of hands-on education while evolving the culture of mentorship in hospitality to ensure a diverse, inclusive, and thriving future.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

The Next High: Kava, Kanna Eye Opportunity Amid Hemp THC Uncertainty

The Next High: Kava, Kanna Eye Opportunity Amid Hemp THC Uncertainty

Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’

Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’

Review: Mission Craft Cocktails Might Have Made the Perfect Pickle-Rita

Review: Mission Craft Cocktails Might Have Made the Perfect Pickle-Rita

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

View All|Post a Listing

Featured Jobs

Area Sales Manager - New Jersey - Good Boy Vodka

Area Sales Manager - New Jersey - Good Boy Vodka

Office & Logistics Administrator - Garage Brewing Co

Office & Logistics Administrator - Garage Brewing ...

Account Manager - Spikedade

Account Manager - Spikedade

Sales Executives wanted for Beer/Wine/ Liquor store channels in the South East - Club13 Herbals

Sales Executives wanted for Beer/Wine/ Liquor stor...

Head Brewer - North Country Brewing Co

Head Brewer - North Country Brewing Co

Sales Represenative - Bluebird Hardwater

Sales Represenative - Bluebird Hardwater

View All Jobs|Post a Job

More News

Martignetti to Acquire Red Network Distributor Girardi in Massachusetts

Martignetti to Acquire Red Network Distributor Girardi in Massachusetts

How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink

How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink

Medici Brands Raises $250M To Scale David Protein, HallPass

Medici Brands Raises $250M To Scale David Protein, HallPass

Nestlé Offloads NUUN Amid Supplement Divestment

Nestlé Offloads NUUN Amid Supplement Divestment

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer - North Country Brewing Co - North Country Brewing Co
  • Director of Key Accounts & Distribution - West - CLEAN Cause - CLEAN Cause
  • Sr Sales Manager - Creature Comforts Brewing Company - Creature Comforts Brewing Company
  • Shift Brewer - Black Hog Brewing - Black Hog Brewing
  • Area Sales Manager - Louisville & Tampa/St. Pete - Beverage Capital Group - Beverage Capital Group
  • Sales Specialist - North Carolina - Creature Comforts Brewing Company - Creature Comforts Brewing Company
  • Austin TX - Trade Marketing Manager - DioniLife USA - DioniLife USA
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. BevNET’s 2026 Natural Beverage Showcase Is Now Available in Two Formats
  2. The Next High: Kava, Kanna Eye Opportunity Amid Hemp THC Uncertainty
  3. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  4. Review: Mission Craft Cocktails Might Have Made the Perfect Pickle-Rita
  5. Martignetti to Acquire Red Network Distributor Girardi in Massachusetts
  6. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  7. Medici Brands Raises $250M To Scale David Protein, HallPass
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  2. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  3. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  4. Morales Beverage Group Moves In On RNDC Indiana Assets
  5. Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
  6. Pernod Ricard Leans Into RTDs as It Navigates a Down Year
  7. Verlaine’s Lychee Martini Tests 25 Years Of NYC Bar Cred As It Breaks Into New Markets
  1. FIFCO USA Acquired by Former CEO’s Private Equity Group
  2. The Next High: Kava, Kanna Eye Opportunity Amid Hemp THC Uncertainty
  3. A Virtual Walk Through 40 Years of Alaskan Brewing & Its Celebratory 40-Pack
  4. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  5. Brewbound Podcast: Hard Sports Drinks, Industry Layoffs and Pabst’s Stolen Beer
  6. ‘Stagnant’ Off-Premise Bev-Alc Sales Cause Déjà Vu in Weekly NIQ Scans
  7. Press Clips: Press Hard Seltzer Sold, Diageo’s NYC Job Cuts and Sam Adams’ Inflatable Beer Hall
View All|Submit News

Promoted PR Posts

Wild Bill's Brings Fan-Favorite Sparkling Lemonade from the Midway to Store Shelves

Wild Bill's Brings Fan-Favorite Sparkling Lemonade from the Midway to Store Shelves

UltraPhil Launches Program to Help Beverage Startups Accelerate Commercialization

UltraPhil Launches Program to Help Beverage Startups Accelerate Commercialization

NO CAP! Soda Pop and SOUR PUNCH Announce Licensing Partnership Bringing Iconic Candy Flavors to Better-for-You Soda

NO CAP! Soda Pop and SOUR PUNCH Announce Licensing Partnership Bringing Iconic Candy Flavors to Better-for-You Soda

The Curated, Smarter-Sipping Bottle Shop to Open Second Location in LA

The Curated, Smarter-Sipping Bottle Shop to Open Second Location in LA

ROAR Organic Appoints William Meissner as President

ROAR Organic Appoints William Meissner as President

NO CAP! Soda Pop Sweeps X Games: A Complete 360 Activation

NO CAP! Soda Pop Sweeps X Games: A Complete 360 Activation

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase