Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Stranahan's, The Number One-Selling¹, Most-Award-Winning² American Single Malt Whiskey Launches Founder's Release, Honoring American Single Malt's Federal Designation as a Distinct Alcohol Category

PRESS RELEASE posted by Stranahan's

Jan. 17, 2025 at 1:17 pm

XLinkedInRedditFacebookEmail
Report Press Release
Spirits Companies
  • image-01

Denver, CO, January 17, 2025 – Stranahan’s®, the nation’s number one-selling American single malt, today announces Founder’s Release: a special-edition, 12-year-aged, full-bodied whiskey at 120 proof - the highest proof liquid the brand has ever released on a national level. Founder’s Release officially commemorates the historic moment set to take place on January 19th when American single malt becomes the first new whiskey category to be recognized in over 50 years - a federal action and landmark event that immediately elevates American single malts alongside bourbon and other iconic American spirits. At 12 years old, Founder’s Release is among Stranahan’s highest age statements – a claim few other brands in its category can make.

“Twenty years ago, Stranahan’s began trailblazing the American single malt category, focusing on perfecting one recipe made with 100% malted barley, Rocky Mountain spring water, and time in American White Oak barrels—all crafted one mile high in Denver, Colorado,” said Justin Aden, Head Blender at Stranahan’s. “Over the past two decades, we’ve become the most awarded in the category, amassed perhaps the deepest inventory of well-aged American single malt, and demonstrated what’s possible with dedication to one craft.” Aden continued, “We’ve long carried a torch for American single malt, and we couldn’t be prouder to see it recognized as an official category. Founder’s Release 12 Year Old is a celebration of this milestone, our two decades of craftsmanship, and everyone—especially our loyal Stranafans—who have bottled their passion and stayed the course alongside us.”

Stranahan’s cask strength limited edition Founder’s Release first matured in new, charred American white oak barrels before finishing time in casks that had previously matured bourbon and blonde ale for a total maturation time of 12 years. The resulting liquid is rich with milk chocolate, coffee cream liqueur, pecan and nutmeg on the nose and palate, while amaretto, bubbly cream soda and clove spice round out the finish. Like every Stranahan’s bottle, Founder’s Release is made from 100% malted barley and cut with Eldorado Spring water, mashed, fermented, distilled, aged and bottled entirely one mile high in Denver, CO.

Stranahan’s was founded by Jess Graber, a one-time Colorado moonshiner who opened his state’s first legal, post-Prohibition distillery in 2004. He took a chance on a type of whiskey that few knew at the time, but he was bullish about from the start. Founder’s Release honors him and his craft alongside the category’s official recognition.

“They said we were crazy, and maybe we were, but we were believers in American single malt from the start. It was time to wake people up to what American whiskey could be. And now, to see American single malt get the recognition and attention it deserves, all I can say is, it’s a very proud day,” said Graber. “It’s a day to celebrate what we do best and raise a glass. Cheers!”

Fans in Stranahan’s hometowns of Denver and Aspen are also invited to a multi-day Designation Day celebration. Throughout the month of January while supplies last, the brand’s distillery and Aspen Whiskey Lodge will pour drams of four ultra-rare, iconic Stranahan’s whiskeys from deep in the vaults: a once-in-a-lifetime opportunity to mark a historic event for American single malt whiskey.

“As the category leader in American single malt whiskey and one of its pioneers, Stranahan’s applauds the TTB’s designation of American single malt whiskey as an official category,” said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits, Stranahan’s parent company. “This opens up the possibility of American single malt whiskey to the global market, with a product that can compete head to head with the most prestigious whiskey brands in the world. Move over scotch. American single malt whiskeys are here to stay.”

Founder’s Release is the newest expression from the most award-winning, pioneering, ever-innovating leader in American single malt – one that has dedicated itself to and has solely produced this distinct type of American whiskey for over 20 years, borne of 100% malted barley, yeast, pristine Rocky Mountain water and time in the barrel.  This liquid was maturing and awaiting the monumental day when the federal government would issue standards that define American single malts and protect producers that strictly adhere to those standards. Stranahan’s vigorously advocated for category ratification as a longtime member of the American Single Malt Whiskey Commission. That day has finally come. Fans can be one of the first to order Founder’s Release by getting notified of its availability on Stranahan’s website, with delivery expected later this winter.

Tasting Notes

  • Age: 12 years
  • Nose: Milk chocolate, flat cherry cola, nutmeg
  • Finish: Nutella, bubbly cream soda, clove spice
  • Proof: 120 Proof / 60% ABV

About Stranahan's Colorado Whiskey

Stranahan's Colorado Whiskey is the number-one-selling and most-awarded American single malt. Founded 20 years ago as a category pioneer, its American single malt whiskey is composed of 100% malted barley and cut with Eldorado Spring water, aged in new American white oak barrels. From grain to glass, Stranahan's whiskey is distilled and bottled at its Colorado distillery, the state's first legal distillery since Prohibition. The brand opened Stranahan's Whiskey Lodge in Aspen in 2024, near where its founders met more than two decades ago and first made their whiskey. Lodge guests can enjoy innovative cocktails, elevated alpine-inspired bites, and pours of rare American single malt whiskey among majestic mountain views. Stranahan's expressions include Original, Blue Peak, Sherry Cask, Diamond Peak, Mountain Angel 10 Year Old, Mountain Angel 12 Year Old, Aspen Exclusive Calvados Cask, the ultra-limited-edition annual release, Snowflake, and a series of distillery and experimental exclusives. As one of the first American single malts, Stranahan's is committed to building recognition and admiration for the category globally. To learn more, visit Stranahans.com.

Stranahan's® Colorado Whiskey. 60% Alc./Vol. (120 proof). ©2025 Stranahan's Colorado Whiskey, Denver, CO. Please drink Stranahan's® Colorado Whiskey responsibly.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

The Next High: Kava, Kanna Eye Opportunity Amid Hemp THC Uncertainty

The Next High: Kava, Kanna Eye Opportunity Amid Hemp THC Uncertainty

Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’

Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’

Review: Mission Craft Cocktails Might Have Made the Perfect Pickle-Rita

Review: Mission Craft Cocktails Might Have Made the Perfect Pickle-Rita

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

View All|Post a Listing

Featured Jobs

Area Sales Manager - New Jersey - Good Boy Vodka

Area Sales Manager - New Jersey - Good Boy Vodka

Office & Logistics Administrator - Garage Brewing Co

Office & Logistics Administrator - Garage Brewing ...

Account Manager - Spikedade

Account Manager - Spikedade

Sales Executives wanted for Beer/Wine/ Liquor store channels in the South East - Club13 Herbals

Sales Executives wanted for Beer/Wine/ Liquor stor...

Head Brewer - North Country Brewing Co

Head Brewer - North Country Brewing Co

Sales Represenative - Bluebird Hardwater

Sales Represenative - Bluebird Hardwater

View All Jobs|Post a Job

More News

Martignetti to Acquire Red Network Distributor Girardi in Massachusetts

Martignetti to Acquire Red Network Distributor Girardi in Massachusetts

How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink

How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink

Medici Brands Raises $250M To Scale David Protein, HallPass

Medici Brands Raises $250M To Scale David Protein, HallPass

Nestlé Offloads NUUN Amid Supplement Divestment

Nestlé Offloads NUUN Amid Supplement Divestment

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer - North Country Brewing Co - North Country Brewing Co
  • Director of Key Accounts & Distribution - West - CLEAN Cause - CLEAN Cause
  • Sr Sales Manager - Creature Comforts Brewing Company - Creature Comforts Brewing Company
  • Shift Brewer - Black Hog Brewing - Black Hog Brewing
  • Area Sales Manager - Louisville & Tampa/St. Pete - Beverage Capital Group - Beverage Capital Group
  • Sales Specialist - North Carolina - Creature Comforts Brewing Company - Creature Comforts Brewing Company
  • Austin TX - Trade Marketing Manager - DioniLife USA - DioniLife USA
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. BevNET’s 2026 Natural Beverage Showcase Is Now Available in Two Formats
  2. The Next High: Kava, Kanna Eye Opportunity Amid Hemp THC Uncertainty
  3. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  4. Review: Mission Craft Cocktails Might Have Made the Perfect Pickle-Rita
  5. Martignetti to Acquire Red Network Distributor Girardi in Massachusetts
  6. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  7. Medici Brands Raises $250M To Scale David Protein, HallPass
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  2. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  3. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  4. Morales Beverage Group Moves In On RNDC Indiana Assets
  5. Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
  6. Pernod Ricard Leans Into RTDs as It Navigates a Down Year
  7. Verlaine’s Lychee Martini Tests 25 Years Of NYC Bar Cred As It Breaks Into New Markets
  1. FIFCO USA Acquired by Former CEO’s Private Equity Group
  2. The Next High: Kava, Kanna Eye Opportunity Amid Hemp THC Uncertainty
  3. A Virtual Walk Through 40 Years of Alaskan Brewing & Its Celebratory 40-Pack
  4. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  5. Brewbound Podcast: Hard Sports Drinks, Industry Layoffs and Pabst’s Stolen Beer
  6. ‘Stagnant’ Off-Premise Bev-Alc Sales Cause Déjà Vu in Weekly NIQ Scans
  7. Press Clips: Press Hard Seltzer Sold, Diageo’s NYC Job Cuts and Sam Adams’ Inflatable Beer Hall
View All|Submit News

Promoted PR Posts

Wild Bill's Brings Fan-Favorite Sparkling Lemonade from the Midway to Store Shelves

Wild Bill's Brings Fan-Favorite Sparkling Lemonade from the Midway to Store Shelves

UltraPhil Launches Program to Help Beverage Startups Accelerate Commercialization

UltraPhil Launches Program to Help Beverage Startups Accelerate Commercialization

NO CAP! Soda Pop and SOUR PUNCH Announce Licensing Partnership Bringing Iconic Candy Flavors to Better-for-You Soda

NO CAP! Soda Pop and SOUR PUNCH Announce Licensing Partnership Bringing Iconic Candy Flavors to Better-for-You Soda

The Curated, Smarter-Sipping Bottle Shop to Open Second Location in LA

The Curated, Smarter-Sipping Bottle Shop to Open Second Location in LA

ROAR Organic Appoints William Meissner as President

ROAR Organic Appoints William Meissner as President

NO CAP! Soda Pop Sweeps X Games: A Complete 360 Activation

NO CAP! Soda Pop Sweeps X Games: A Complete 360 Activation

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase