GoSpotCheck Expands Suntory Global Spirits Partnership with Image Recognition AI

GoSpotCheck, the leading provider of image recognition AI software for on- and off-premise execution, is expanding its partnership with Suntory Global Spirits, a world leader in premium spirits with brands like Jim Beam, Maker's Mark and Hibiki.

As Suntory Global Spirits works to become the World's Most Admired Premium Spirits Company, GoSpotCheck's Image Recognition AI supports the company's focus on being closer to consumer trends and 'where things happen' -- what Suntory calls the "Gemba." Gemba embraces the practice of going directly to the source to gain insights and drive continuous improvement. In addition to the company's U.S. sales team gathering data and leveraging machine learning for execution, employees will use GoSpotCheck's Image Recognition AI to collect deeper consumer insights to inform the commercial team's execution, ensuring proper representation of the company's premium brands in on- and off-premise locations.

GoSpotCheck's mobile AI technology allows users to instantly collect SKU-level data in all sales environments. By observing execution firsthand rather than relying on reports, and globally equipping reps with cutting-edge technology to identify and resolve issues on-site, users enhance their understanding of consumer behavior and preferences at the point of purchase and consumption.

"We are focused on employing the latest tools and technologies to advance the digital transformation of our business," said Hernan Tabah, Chief Digital & Technology Officer at Suntory Global Spirits. "This requires having deep consumer insights to inform our commercial execution to help us deliver incredible experiences to consumers through our iconic premium brands."

One key aspect of the partnership expansion is employee engagement and gamification. By gamifying tasks within GoSpotCheck, Suntory Global Spirits aims to inject excitement into team activities and foster a culture of collaboration and learning. By incorporating game mechanics, the company expects increased employee engagement and enthusiasm in data-driven tasks.

 "Over the last decade, our partnership with Suntory Global Spirits has been a journey of innovation and collaboration," says Ali Moosani, CEO at FORM. "We continue to adapt and create resilient solutions amid a rapidly changing world to ensure that we are future-proof and meet the needs of customers like Suntory Global Spirits."

About GoSpotCheck by FORM GoSpotCheck by FORM powers the world's 2 billion mobile workers as they change companies and industries for good, with mobile technology that improves execution from the frontline. FORM's digital assistant for teams guides daily tasks, boosts communication, and provides leaders with real-time intelligence to drive faster actions and better decisions. FORM activates and connects teams in the field--with leaders, missions, and each other--so they can deliver success in the enterprise. FORM solutions have been deployed by Fortune 500 companies and customers around the world and have received numerous accolades from G2, Capterra, Forbes, and Forrester. 

About Suntory Global Spirits    

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as , Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.  

A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirits' core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan.