Zero is Everything: Welch’s Zero Bodega Pop-Up Brings Zero Sugar Juices to Life in NYC

PRESS RELEASE posted by Welch's

Jan. 30, 2025 at 4:09 pm

CONCORD, Mass. – Welch’s, the leading name in bold fruit flavors for more than 150 years, put their new Zero Sugar juices on center stage. In the heart of New York’s West Village, the vibrant, bodega-themed pop-up event proved everything is better when it’s zero.

Over the course of three days, close to 3,000 consumers came out, some lining up hours before opening, to “shop” at the Welch’s Zero Bodega. Inside, they enjoyed the nostalgic charm of bodega, complete with a (very photogenic) bodega cat and shelves stocked with exclusive $0 branded merch. Guests immersed themselves in the full branded experience, snapping photos at interactive installations, entering an online sweepstakes for a chance to zero out their grocery bills, and sipping delicious Zero Sugar mocktails in a hidden speakeasy. The event brought the Welch’s brand to life, delivering a fresh, fun, and flavorful way to connect with fans like never before.

“We’re absolutely thrilled by the overwhelming success of Zero Bodega and the incredible opportunity it gave us to connect with consumers in such an engaging and meaningful way,” said Scott Utke, Chief Marketing Officer at Welch’s. “This pop-up was a seamless extension of our largest-ever marketing campaign, bringing Welch’s Zero Sugar juices to life and showcasing the bold, innovative products our consumers have been asking for.”

For consumers who didn’t make it to the Welch’s Zero Bodega, they can still join the celebration of all things Zero by entering the online sweepstakes for a chance to zero out their grocery bill (up to $250) or receive coupons for Welch’s Zero Sugar juices, now through March 31.

About Welch's Founded more than 150 years ago and headquartered in?Massachusetts, Welch's is an iconic and leading fruit-based food, beverage, and agricultural cooperative owned by?650 family farms across?the?United States. Our purpose of nourishing through the goodness of fruit is at the core of everything we do and unites our growers and employees in our quest to be the best. We are on a mission to sustainably deliver flavorful moments to consumers everywhere with our delicious real fruit juices, refreshingly sweet sparking juices, and family-favorite fruit spreads, jams, and jellies.

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