Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

enfinity Paraxanthine is once again shown to enhance cognitive and memory measures better than caffeine

PRESS RELEASE posted by Media Relations Agency

Feb. 13, 2025 at 11:51 am

XLinkedInRedditFacebookEmail
Report Press Release
paraxanthinecaffeineenfinitybrain healthcognitive memoryenergy
Non-Alcoholic BeveragesSupplier & Service Provider
  • image-01

A newly published animal study confirms and strengthens results of human studies demonstrating paraxanthine’s superiority at enhancing memory and neuroplasticity 

A newly published preclinical study may have significant implications for consumers seeking alternatives to caffeine for brain performance, including focus and memory. Researchers compared the effects of paraxanthine (PX), the main metabolite of caffeine, with caffeine. They have once again shown that PX – as enfinity® – outperforms caffeine in enhancing memory and neuroplasticity. 

The results of this animal study were published in Experimental Brain Research. Combined with previous human clinical studies and preclinical work, this news may help pave the way for a new era of cognitive enhancement. enfinity® is a pure and patent-pending form of PX distributed exclusively by TSI Group.  

“We are excited about the continued paraxanthine research, and about bringing this effective and well-tolerated ingredient to consumers,” says TSI Group President Larry Kolb. “It is opening huge opportunities in the functional beverage/energy space.” 

Meeting consumers’ desire for a cleaner, safer and more effective alternative to caffeine

Traditional caffeine can sometimes bring unwanted side effects like jitters or crashes. enfinity paraxanthine takes energy to the next level, offering a smoother boost that enhances focus and mental clarity.

Previous research, including four human clinical studies and a robust body of preclinical work, has revealed that enfinity® supplementation increases measures of cognition, memory, reasoning, response time, and sustained attention. It is also less bitter and easier to formulate with than caffeine.  

enfinity energy Partner Shawn Wells, MPH, RD, LDN, CISSN, FISSN, notes that this follow-up preclinical study was inspired by the need to discover the PX mechanism of action. “Additionally, aging is associated with a decline in cognitive function, including reduced

neurotransmitter synthesis and receptor activity. To investigate the potential effects of aging on cognitive performance, we included both young and old animals in this study.”

Study reveals brain health benefits and a possible mechanism of action 

For this study, researchers compared the effects of paraxanthine (as enfinity®) with caffeine on memory and related biomarkers in young and old rats. The effects of two different doses of paraxanthine and caffeine were measured, and a control group was used. 

Study results support the previously identified neuroprotective benefits of PX. “Not only did PX significantly improve cognitive performance, it also showed significant improvements compared with the control and caffeine groups in several key markers,” observes researcher and enfinity energy Partner Ralf Jäger, Ph.D. FISSN, CISSN, MBA. “These included markers of oxidative stress (catalase, glutathione), indicators of long-term brain health (beta-amyloid), and neurotransmitters (acetylcholine, dopamine, GABA) in the brain.”

When compared with both the control and caffeine groups, PX supplementation also led to significantly higher levels of brain-derived neurotrophic factor (BDNF), a protein essential for neuroplasticity, which enhances the brain’s ability to rapidly switch between tasks. 

“The data suggest that caffeine’s effect on BDNF may be dependent on paraxanthine, as 70% of caffeine is metabolized into PX,” comments Wells. “This is critical to our understanding of enfinity’s cognitive benefits. The increase in BDNF provides a potential mechanism of action for the observed benefits in the human study, improving cognitive function under challenging conditions by enhancing neuroplasticity.”

PX benefits may be significant for multiple functional energy applications   

Jäger says one of the most unexpected results of this study is that the PX benefits seem to be independent of age. “Aging leads to cognitive impairment, known as age-related cognitive decline. Since cognition is no longer at its peak in older individuals, they are an ideal subject group for studying potential improvements. However, in younger individuals, cognition is already excellent, so seeing significant improvements on top of an already well-functioning system is quite surprising,” he observes. 

enfinity® is suitable for any application where caffeine is currently used, including gummies, RTDs, energy drinks, fat burners, nootropics and pre-workout powders. To explore formulating with enfinity®, contact TSI Group at TSIgroupLTD.

Media Note: For additional information or to schedule an interview, contact Media Relations Agency at 952-697-5220.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Social Media Coordinator - Good Boy Vodka

Social Media Coordinator - Good Boy Vodka

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Field Sales Representative: New York City  - Lawson's Finest Liquids

Field Sales Representative: New York City - Lawso...

Craft Manager South West Region - Prairie Malt (Boortmalt)

Craft Manager South West Region - Prairie Malt (Bo...

Area Sales Manager - NYC - Good Boy Vodka

Area Sales Manager - NYC - Good Boy Vodka

Sales Represenative - Bluebird Hardwater

Sales Represenative - Bluebird Hardwater

View All Jobs|Post a Job

More News

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

New Beverages: Creatine, Protein, Caffeine and Everything In Between

New Beverages: Creatine, Protein, Caffeine and Everything In Between

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
  • Lead Brewer - Smog City Brewing Co. - Smog City Brewing Co.
  • Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • Packaging Operator - Craftsmith Beverage - Craftsmith Beverage
  • Director of Sales – Retail - Coast Beacon - Coast Beacon
  • Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC - New Holland Brewing Co. LLC
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Kick Fizz Hemp Beverages Now Available Across Texas
  2. Coca-Cola Consolidated Announces New Partnership Bringing Coca-Cola Products to Kiawah Island Golf Resort
  3. Sazerac Company Continues Investing in Kentucky with Acquisition of Garrard County Distilling
  4. Redwood Empire California Whiskey Announces New Limited-Edition: “The Hyperion”
  5. New Riff Re-releases Sherry-Finished Malted Rye
  6. London Welcomes SANE: London's First Dedicated Sake & Wine Bar
  7. VKTRY Protein Launches The Athlete’s Protein Shot Nationwide at GNC
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. Taste Radio: When Landing Millions Starts With A ‘FirstLook’
  3. 7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
  4. Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
  5. New Beverages: Creatine, Protein, Caffeine and Everything In Between
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  4. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Insider’s Week in Beer: The War on Vertical Drinking
  2. Former Stone Escondido Site Faces 220 Cuts as Sapporo Winds Down Brewery’s Operations
  3. Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
  4. Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
  5. Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
View All|Submit News

Promoted PR Posts

Ola Mate Expands Into Wegmans Stores Across the Northeast and Mid-Atlantic

Ola Mate Expands Into Wegmans Stores Across the Northeast and Mid-Atlantic

Costa Rica’s NICOYA Rum Awarded 95 and 93 Points, Both Best Buy, by Wine Enthusiast

Costa Rica’s NICOYA Rum Awarded 95 and 93 Points, Both Best Buy, by Wine Enthusiast

Good Game by T-Pain Expands Southeast and Midwest Presence with MAPCO Rollout

Good Game by T-Pain Expands Southeast and Midwest Presence with MAPCO Rollout

Paramount Coffee Debuts Joe Knows Coffee Cold Brew: It's Not Your Average (Cup of) Joe

Paramount Coffee Debuts Joe Knows Coffee Cold Brew: It's Not Your Average (Cup of) Joe

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

Former PepsiCo Executive Joins THC-Infused Beverage Maker Pharos Brands International as CEO

Former PepsiCo Executive Joins THC-Infused Beverage Maker Pharos Brands International as CEO

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase