ROAR Organic Turns Up the Flavor with New Dragon Fruit Punch and Partners with Plastic Bank for a Cleaner Future


ROAR® Organic, the rapidly growing beverage brand redefining hydration, is turning up the flavor with the launch of its bold new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. And that’s not all—ROAR® is also teaming up with Plastic Bank, bringing an exciting new chapter to the brand’s commitment to both great taste and global change.

ROAR® Organic’s latest creation, Dragon Fruit Punch, is here to deliver enhanced hydration with a vibrant, tropical twist. Bursting with flavor, this new addition offers a refreshing experience with only 20 calories and 2 grams of sugar per 18oz bottle. Like all ROAR® Organic flavors, Dragon Fruit Punch is packed with essential electrolytes, vitamins C, B5, B6, and B12, and antioxidants, all built on an organic coconut water base. Designed to support your lifestyle, Dragon Fruit Punch provides functional hydration to keep you feeling your best, no matter where life takes you.

“Dragon Fruit Punch isn’t just a new flavor—it’s a whole new experience that encourages you to Drink Out Loud and make every sip count,” said Sofia Hexsel, VP of Marketing at ROAR® Organic. “We wanted something fresh, vibrant, and bold to kick off the year, and this flavor and its packaging delivers just that. It’s the perfect mix of enhanced hydration and tropical refreshment, and I know our fans are going to love it.”

While Dragon Fruit Punch is the star of the show, ROAR® has also been making a significant impact in sustainability. In partnership with Plastic Bank, an organization committed to stopping plastic pollution and poverty, ROAR® Organic has been removing one bottle from the environment for every bottle sold. To date, the brand has prevented 4.8 million bottles from entering the ocean, extracted 96,000 kg of plastic, and positively impacted over 33 communities. This collaboration underscores ROAR®'s commitment to Live Out Loud and make a meaningful impact on the planet.

“At ROAR®, we’re all about making a difference—whether it’s through our products or the impact we create,” added Hexsel. “Partnering with Plastic Bank is an exciting way for us to continue that mission. We’re making it easy for consumers to hydrate while also supporting a cause they can feel good about.”

“True impact happens when brands gather with purpose,” said David Katz, CEO of Plastic Bank. “We’re proud to partner with a company as committed to change as we are—together, we’re preventing millions of plastic bottles from entering our oceans and landfills. This isn’t just a partnership; it’s a movement proving that business can be a force for lasting good.”

The hydration brand will be exhibiting at Natural Products Expo West from March 5 to 7 at Anaheim Convention Center at 800 W Katella Ave, Anaheim, CA 92802. ROAR® Organic invites attendees to stop by booth #5464 in Hall E to discover the new Dragon Fruit Punch and learn more about the Plastic Bank partnership. 

Dragon Fruit Punch is now rolling out to stores nationwide and also available for purchase online and via Amazon and QVC.