Four Sigmatic To Debut 11 New Products By Summer 2025

Anaheim, CA (February 24, 2024) – Four Sigmatic, the #1 functional coffee brand in US retail, has announced plans to launch 11 new products by summer 2025. These new products span a variety of categories including coffees, lattes, teas, and more. They offer consumers delicious, everyday favorites infused with functional mushrooms and adaptogens for focus, energy, gut and immune health, and stress support. With these delicious, instant and easy-to-prepare formats, Four Sigmatic aims to appeal to Gen Z and millennial consumers who are looking for coffee shop quality, customization, and functionality at a reasonable price.

Depending on the item, consumers can find Four Sigmatic’s new products below rolling out at Sprouts Farmers Market and/or Whole Foods now throughout summer 2025.

Instant Coffee:

• Focus Organic Instant Coffee: Medium roast organic Arabica coffee in a multi-serve format and infused with functional mushrooms like lion’s mane for focus and energy. SRP: $16.99 (20 servings).
• Focus Organic Instant Coffee Lattes (Original, Mocha, and Vanilla): New multi-serve format, formula, and flavors of Four Sigmatic’s now creamier coconut milk lattes. Made with a monk fruit and coconut sugar blend, medium roast organic Arabica coffee, lion’s mane for energy and focus, and only 1g of sugar. SRP: $16.99 (24 servings).

Ground Coffee:

• Focus Half Caf Ground: Four Sigmatic’s #1 selling ground coffee made with lion’s mane mushrooms, Arabica coffee, and yacon now available in medium roast half caf. SRP: $16.99 (13 servings).
• Focus Medium Roast Ground: Four Sigmatic’s #1 selling ground coffee made with lion’s mane, Arabica coffee, and yacon now available in medium roast regular caf. SRP: $16.99 (13 servings).

K-Cup Coffee Pods:

• Focus Half Caf K-Cup Pods: Four Sigmatic’s #1 selling ground coffee is also now available in medium roast half caf K-Cup-compatible pods. SRP: $32.99 (24 servings) and $14.99 (10 servings).

Hot Cocoa:

• Calm Hot Cocoas (Mylk + Dark): New multi-serve format and flavors of Four Sigmatic’s delicious, better-for-you hot cocoa. Made with unrefined cacao plus reishi mushrooms for stress relief, both varieties are free from refined sugar, stevia, and natural or artificial flavors. SRP: $16.99 (15 servings).

Instant Tea:

• Focus Organic Unsweetened Instant Green Tea: A welcome addition to Four Sigmatic’s line of multi-serve instant teas, Four Sigmatic’s new unsweetened instant green tea is infused with lion’s mane mushrooms for focus and energy and can be enjoyed hot or cold. It is also free from refined sugar, stevia, and natural or artificial flavors. SRP: $19.99 (24 servings)

“Gen Z and millennial consumers are looking for beverages that offer 1) more than just a caffeine boost, 2) quality, 3) value, 4) ease of prep, and 5) customization. We are very excited to introduce our new instant and easy-to-prepare coffees, lattes, teas and hot cocoas which are designed to bring greater convenience, flavor, and functional benefits to our community,” said Four Sigmatic’s Founder and CEO, Tero Isokauppila. “From our enhanced Focus Organic Coffee Lattes made with lion’s mane for energy to our delicious Calm Hot Cocoas made with reishi for stress relief, we’re committed to delivering the best in functional beverages.”

Four Sigmatic’s new products will be available for sampling at Expo West.

About Four Sigmatic:

Four Sigmatic is the #1 functional coffee brand on a mission to help people feel healthier through Mushrooms Made Smarter^TM. Four Sigmatic infuses functional mushrooms and other superfoods into delicious everyday favorites such as coffee, tea, protein powder and supplements. These products help consumers with energy, focus, gut health, and immune and stress support.

Four Sigmatic uses certified organic, rigorously tested functional mushroom fruiting body extracts without filler grains or mycelium to deliver effective benefits in a delicious way. Four Sigmatic products are 3rd party tested for heavy metals, mycotoxins, molds, yeasts, irradiation, pesticides, and herbicides. Four Sigmatic stands behind offering the highest quality ingredients nature has to offer in a bioavailable, effective, simple and delicious way.