BUBLUV Acquired By Core Home - Fuels Major Retail Growth At Albertsons & Target

Core Home announces the acquisition of BUBLUV, an innovative brand merging authentic Asian boba tea with a modern, health-conscious approach.

Core Home is the parent company to over 20 houseware brands including BKLYN Steel Co., Core Bamboo, Thyme & Table, Manna, Tal, Wild & Woofy, Arete & Athene, and Maison de Base and sells to several major retailers across the globe.

Core Home's mission is a simple one: to make sustainable, trend-forward products that people will love. Their guiding light in creating unique products for the home are innovation, originality, collaboration, and sustainability.

Core Home is excited to extend its spirit of innovation and disruption into the food and beverage sector. The acquisition of BUBLUV marks an important milestone in their journey.

Brand founder Diana Ark Chen will be joining the Core Home team and will lead sales, marketing, and innovation for the brand.

"I am thrilled to be joining the Core Home family. This acquisition marks an exciting new chapter for BUBLUV. With Core Home's talented cross-functional team, retailer network, and shared commitment to innovation, BUBLUV will continue to thrive and reach its full potential. I'm incredibly excited for the future and confident that this partnership will allow us to achieve even greater success together."

New Retailer Launches at Albertsons and Target

BUBLUV's flagship product line, BUBLUV Bubble Tea, is the first and only better-for-you ready-to-drink, shelf-stable boba tea with both milk and fruit flavors. Each bottle has no artificial ingredients, 20-50 calories, and 0-1g of sugar. Each of the three flavors in the range - Black Milk Tea, Matcha Soy Latte, and Passionfruit Oolong Guava with Jelly Pearls - are made with loose-leaf, antioxidant-rich tea.

BUBLUV Bubble Tea just launched at Albertsons in 4 banners (Safeway, Andronico's, Pak N' Save Foods, and Vons) and will be expanding their distribution at Target in April.

Visit BUBLUV at Expo West

BUBLUV will be exhibiting at Expo West 2025 from March 5-7 in Anaheim, California at Booth 7815 on ACC Level 3, in the Hot Products Pavilion, with the goal of increasing their national distribution.

BUBLUV will be represented by Hanson Faso Sales & Marketing, Inc.

For more information, visit bubluv.com. 

ABOUT CORE HOME

Core Home is a leading innovator in housewares and lifestyle products, known for its design-driven, sustainable, and trend-forward approach. With a diverse portfolio of 20+ brands—including BKLYN Steel Co., Core Bamboo, Thyme & Table, Manna, and Tal—Core Home partners with top retailers worldwide to deliver fresh, functional solutions for modern living. Expanding into food and beverage, Core Home continues to push boundaries with brands like BUBLUV, the first shelf-stable, better-for-you boba tea.

Learn more at corehome.com.