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BevNETPress Releases

Hendrick’s Gin Debuts Its Newest Limited-Edition Expression, OASIUM

PRESS RELEASE posted by Hendrick's Gin

Mar. 3, 2025 at 10:08 am

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NEW YORK CITY (BY WAY OF GIRVAN, SCOTLAND) – MARCH 3, 2025: Hendrick's Gin introduces OASIUM, its latest wonder from Master Distiller Lesley Gracie’s beloved Cabinet of Curiosities. This limited release reimagines Hendrick’s through a lush blend of green botanicals, delicate herbs, and a kiss of citrus that captures a sensory oasis in every sip. 

Lesley Gracie has long been captivated by crafting intriguing botanical blends to tell the stories of her personal experiences, and to mark the sixth release from the Cabinet of Curiosities, she drew inspiration from a curious expedition to a desert oasis. Following an unusual journey involving camel polo and sun-drenched sands, Lesley found herself enthralled by a hidden paradise brimming with cooling herbs and vibrant fruits. She bottled this experience in the form of OASIUM, inviting imbibers to embark on a journey that unfolds through exquisite flavors, awakening curiosity and satiating adventurous spirits. 

“I find endless inspiration in my surroundings, and every time I see the palm trees in the Hendrick’s Gin Palace, I’m transported back to this extraordinary trip,” said Lesley Gracie. “It was such a remarkable journey that I had to capture it in a gin, preserving the memory forever. As someone who’s always in search of new flavors, it was fascinating to see what plants grow and thrive in an oasis. There’s a very distinct, fresh green character and bright citrus note to Hendrick’s OASIUM, rounded off by aromatic herbs that play delightfully well together. ”

Utilizing the beloved Hendrick’s Gin as a base and building on its iconic infusions of rose and cucumber, OASIUM brings an invigorating twist to the classic, ideal for gin enthusiasts seeking a flavor as vibrant as the desert sun. This limited release enchants the senses with a vibrant blend of citrus and herbal notes, showcasing desert-inspired botanicals that lift its crisp, green profile to new heights. Silky layers of flavor harmonize with aromatic herbs, culminating in a refreshing finish with a zesty twist.

“Hendrick’s OASIUM transports you to a refreshing sanctuary and each sip reveals layers of botanical intrigue,” says Vance Henderson, Hendrick’s Gin National Ambassador. “Its versatility shines brilliantly in cocktails – whether elevating a classic Gin & Tonic with our signature cucumber garnish or delivering a tangy thrill in the OASIUM Fizz. Fresh grapefruit juice complements the gin’s vibrant notes, resulting in a divine twist reminiscent of a Paloma, perfect for all manners of gathering together under sun or stars.”

OASIUM resides in the Hendrick’s signature apothecary-style bottle, this time with an eye-catching, radiant orange label. As with all releases from the Cabinet of Curiosities, just one limited-edition expression is released at a time, so sip and savor it while you can. Hendrick’s OASIUM is bottled at 43.4% ABV with a $39.99 MSRP. 

For further information, follow Hendrick’s on social media @hendricksgin and via the hashtag #hendricksoasium.

Hendrick’s OASIUM Fizz

Ingredients:

  • 1-1/2 parts Hendrick’s OASIUM
  • 3/4 part Fresh Pink Grapefruit Juice
  • 3/4 part Fresh Lime Juice
  • 3/4 part Simple Syrup
  • Top with Soda Water
  • Cucumber Slice Garnish

Method: Combine ingredients in a highball glass filled with cubed ice. Top with soda water and lightly stir. Garnish with a cucumber slice.

HENDRICK'S GIN OASIUM 43.4% ALC/VOL. ©2025 BOTTLED BY WILLIAM GRANT & SONS, LTD. IMPORTED BY WILLIAM GRANT & SONS, INC, NEW YORK, NY. DRINK THE UNUSUAL RESPONSIBLY.

ABOUT LESLEY GRACIE

Lesley Gracie is the master distiller at Hendrick’s Gin. With a background in chemistry, Lesley’s genius lies in her fascination with flavours and how they work together. She visualises flavours as shapes and seeks to create a round, balanced expression in all of her elixirs. In 1999, Lesley was approached by the great grandson of William Grant, Charles Gordon, to create an ‘ultra-premium’ gin which was to become Hendrick’s. Lesley was appointed as the master distiller and went on to spearhead the development of this most unusual gin which is responsible for the creation of all of Hendrick’s subsequent liquid innovations. Over the past two decades, Lesley Gracie has amassed an array of botanicals, distillates and experimental liquids which are housed in a locked cabinet – known as the Cabinet of Curiosities – in her laboratory at the Hendrick’s Gin Palace. In 2018, she was awarded 'Gin Distiller of the Year' by the World Gin Awards in recognition of her ground-breaking work. In 2021, she was inducted into the Gin Magazine Hall of Fame in honour of her contributions to the gin world and her record of continually crafting new, innovative expressions that push the boundaries of gin creation.

AWARDS/ACHIEVEMENTS: 

2022 - Walpole 2022 Power List - Fifty of the Most Influential People in the British luxury sector

2021 - Lifetime Achievement Award at The Spirits Business Awards 2021 

2021 - Grand Rectifier of the Gin Guild

2021 - Inducted into the Gin Magazine Hall of Fame 

2018 - ‘Gin Distiller of the Year' by the World Gin Awards 

ABOUT HENDRICK’S GIN

Hendrick’s is a deliciously super premium gin, made with a number of unusual twists. To deliver a most curious and delightfully unique flavor, Hendrick’s combines a distinct blend of 11 botanicals, as well as the signature infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Hand crafted in Scotland in miniscule batches by William Grant & Sons, Hendrick’s is the only gin that uses a marriage of spirits from both a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavors. Hendrick’s Gin has an ABV of 44% and an MSRP of $34.99. Please drink the unusual responsibly. 

ABOUT WILLIAM GRANT & SONS

William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur. 

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the US with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Silent Pool Gin, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka and Solerno Blood Orange Liqueur. For more information on the company and its brands, please visit @williamgrantusa on Instagram and Facebook.

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