De Soi Announces Largest Expansion Yet, Scaling Nationwide with Southern Glazer’s Wine & Spirits

"Working with Southern Glazer's marks a transformative moment for De Soi," said Scout Brisson, CEO of De Soi. "Their deep understanding of the beverage industry and nationwide reach will help us bring our drinks to more people who are looking for elevated non-alcoholic options. We're building something special in the non-alcoholic category, and Southern Glazer’s is the perfect partner to help us scale." 

“When we started De Soi, I wanted to create something that let people feel festive and have fun - whether they're pregnant like I was, or just want to stay clear-headed,” says Co-Founder and globally recognized artist Katy Perry. “This partnership makes it so that you’re able to find our drinks at so many more of your favorite spots, which is exactly what we hoped for.” 

De Soi is a leading force in the rapidly growing non-alcoholic category. As demand for wellness-driven beverages continues to rise, functional drinks with adaptogens and botanicals are reshaping the market. Leading this shift, De Soi offers a mindful alternative that fits evolving tastes. 

“We’re excited to welcome De Soi to our portfolio during a time of significant consumer interest in non-alcoholic and low-alcoholic beverages,” said Steve Cohen, Executive Vice President, Commercial Sales, Southern Glazer’s. “Consumers are looking for more refined, alcohol-free options, and De Soi stands out with its innovative approach to functional ingredients and flavorful indulgence. It is a perfect fit for our expanding selection of premium non-alcoholic brands.” 

With this expanded distribution, De Soi is making it easier than ever for people to celebrate on their own terms. Whether at a bar, restaurant, or gathering with friends, they can choose a non-alcoholic option that delivers on both flavor and experience.

For more information, visit drinkdesoi.com and follow @drinkdesoi on Instagram.

De Soi (pronounced de swa) is a line of sparkling non-alcoholic apéritifs created by Katy Perry and award-winning distiller Morgan McLachlan. De Soi apéritifs effortlessly marry a passion for plants and better-for-you ingredients with big, bold flavors and feel-good adaptogens to help you create, relax and celebrate. De Soi spritzes are mindfully crafted with culinary botanicals like yuzu, lemongrass and rosemary, then mixed with mind-mellowing adaptogens like L-theanine, lion’s mane, and reishi mushroom. The result is a not-too-sweet drink that’s truly fun to sip on while still allowing you to feel present and engaged.

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned Company has operations in 47 U.S. markets and Canada, as well as brokerage operations through its Southern Glazer’s Travel Retail Sales & Export Division in the Caribbean, Central and South America. In 2024, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.