Miller Lite Sponsors Free Rides in Milwaukee and the Twin Cities in Celebration of St. Patrick’s Day

MILWAUKEE – March 4, 2025 – After recently eclipsing 9 million free transit rides provided across the nation since 1988, Molson Coors is activating its 2025 Free Rides program by partnering with the Milwaukee County Transit System (MCTS) and Metro Transit in the Twin Cities for the St. Patrick’s Day holiday.

Revelers in both cities will be able to access fare-free public transportation: from 6 p.m. until the end of service in Milwaukee on Saturday, March 15; and from 6 p.m. until the end of service in the Twin Cities on Monday, March 17.

“We’re incredibly proud to have provided more than 9 million free rides and look forward to the launch of our Free Rides program in 2025,” said Alison Hanrahan, community affairs manager, Molson Coors. “We want residents to feel confident knowing that free rides will be available on Saturday evening in Milwaukee and Monday evening in the Twin Cities, ensuring everyone can get to their destinations with a reliable ride.”

The [SG1] Free Rides program, which began in Milwaukee in 1988, has offered public transit during major holidays and sporting events in a dozen cities[GU2] [SG3] [GU4] [SG5] , underscoring Molson Coors’ commitment to promoting responsible celebrations and serving its hometown communities. While providing free rides in seven cities during New Year’s Eve 2024, Molson Coors eclipsed more than 9 million rides provided in the history of the program.

The 2025 Free Rides program will once again extend nationwide during major holidays and sporting events throughout the year.

In 2024, Molson Coors partnered with local transit in 10 cities to provide fare-free rides on four different occasions. Last year, the program provided more than 30,000 rides in Milwaukee [SG6] [GU7] and the Twin Cities. To help increase access to free rides on St. Patrick’s Day, Metro Transit has also partnered with the Minnesota Valley Transit Authority (MVTA), to provide transportation in the southern portion of the Twin Cities.

Milwaukee and Twin Cities-area residents can visit the MCTS website or the Metro Transit website to review transit routes and make plans for a free ride this St. Patrick’s Day weekend.

About Molson Coors Beverage Company 

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madri Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.  Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.