Disaronno Celebrates 500 Year Milestone Anniversary

New York, NY - April 2nd 2025, Disaronno – the world’s favorite Italian liqueur – is thrilled to announce the celebration of its 500th anniversary. This extraordinary milestone is a culmination of heritage, style, quality, and innovation, honoring the timeless essence of Italian Dolcevita. Festivities will span across more than 160 countries where Disaronno is distributed, reaching all cultures and creating a bridge between the past and the future, tradition, and modernity, thanks to the timeless allure of Disaronno.

Disaronno Originale, or simply Disaronno, is the world’s favorite Italian liqueur according to the IWSR 2023 - International Wine & Spirit Research. This one-of-a-kind, “square cap” bottle in shiny hammered glass was created in the 1970s by a master glassmaker from Murano who created the iconic bottle shape. In 1999, Disaronno’s bottle was exhibited at the Louvre in Paris, during the exhibition “L'objet du Design, 99 objets pour un siécle.” The unmistakable Disaronno shape is now recognized worldwide as one of the symbols of Italian Style.

"Disaronno’s 500th anniversary is a milestone that celebrates our rich heritage while embracing the future. As a proud ambassador of the Italian Dolcevita, Disaronno continues to embody elegance and taste, seamlessly blending tradition with modernity. This anniversary is not just a reflection of our past but a testament to the unmistakable Italian style that will carry us forward for generations to come." – Marco Ferrari, CEO of Illva Saronno Group

The legend of Disaronno began in one of the most creative periods in Italian history, the Renaissance. In 1525, artist Bernardino Luini, a pupil of Leonardo da Vinci, was commissioned to embellish the Sanctuary of Our Lady of the Miracles in Saronno. As a model to depict the Madonna in one of his four main paintings, “The Adoration of the Magi”, he chose a beautiful local innkeeper. As a mark of her gratitude, she prepared for the artist a special gift of a flask full of fragrant, delicate, amber-colored liqueur. This is how the legend of Disaronno was born, from a simple gesture of kindness and a special mix of secret ingredients. Moving ahead to the 1600s, the Reina family rediscovered the ancient recipe, which was then passed through generations to the early 1900s, when the family opened a workshop in the heart of Saronno. In 1947, Illva Saronno Industria, Lombarda, Liquori, Vini & Affini was founded. Led by the flagship Disaronno Originale, the brand is distributed in more than 160 countries worldwide. 

This year, Disaronno invites consumers to take part in the landmark celebration. To honor half a millennium of tradition and innovation, Disaronno will bring its endless Dolcevita style to every corner of the world, from the traditional neighborhood bars to the prestigious 50 Best Bars across the United States. The celebration will involve fans from around the globe and will be enriched by numerous activations in several retailers. Additionally, fans will have the opportunity to join the worldwide celebration by posting their toast on social media using the hashtag #disaronno500cheers.

"For 500 years, Disaronno has been a symbol of Italian craftsmanship, style, and timeless quality. This milestone is more than a celebration of our heritage—it’s a tribute to the passion and innovation that have made Disaronno a global icon. As we mark this extraordinary anniversary, we are excited to share the essence of Italian Dolcevita with the world, uniting cultures and generations through the unmistakable taste and elegance of Disaronno." - Robert Cullins, CEO, Disaronno International USA, LLC

To commemorate the extraordinary event, Disaronno will debut a cocktail dedicated to the anniversary. Created by mixologist Patrick Pistolesi and his team at Drink Kong Bar in Rome—ranked among the 50 Best Bars—the signature “Dolcevita” cocktail is a modern and refreshing twist on a classic sour. The deep notes of bitter and whiskey blend harmoniously with the unmistakable taste of Disaronno, complemented by the fresh and tropical flavors of pineapple and lemon.

Ingredients:

1.25 oz Disaronno Originale

.75 oz Rabarbaro Zucca

.5 oz The Busker Triple Cask Triple Smooth

.75 oz Fresh Lemon Juice

.25 oz Pineapple Juice

Dash of Agave Syrup

About DISARONNO® 

Disaronno is the world’s favorite Italian liqueur. Featuring an original taste and unmistakable aroma, it stands out on the world stage with distribution in more than 160 countries. The Disaronno bottle has a unique design and a cap, which lends elegance and modernity, embellished with a golden label that enhances its contemporary style. Disaronno is a pleasure to enjoy on the rocks as well as in its various mixed drinks, including the Disaronno Sour. Recognizable and versatile, it makes every cocktail one of a kind.

Media Contact: 

Regan Carlin

Colangelo & Partners