Libby Non-Alcoholic Wines Makes Its Sparkling Debut at Sprouts Farmers Market Nationwide

Libby Non-Alcoholic Wines, a new brand introducing a more mindful and innovative approach to dealcoholized wine, is now available nationwide at Sprouts Farmers Market. Launching with its crisp and effervescent Sparkling White and Rosé (SRP: $17.99), Libby delivers a full-flavor experience produced using sustainably farmed grapes from California, with only 35 calories per glass. Wines are featured in lighter-weight 750ml bottles equipped with a resealable swing top - a more sustainable option perfect for preservation and on-the-go enjoyment. As consumer demand for premium non-alcoholic options continues to surge, Libby’s expansion into Sprouts marks a significant milestone for the brand and the growing category.

“We’re thrilled to bring Libby to Sprouts Farmers Market and introduce more people to a fresh, modern take on non-alcoholic wine,” said Grant Hemingway, CEO and co-founder. “At Libby, we believe that choosing a non-alcoholic option shouldn’t mean sacrificing flavor, complexity, or the joy of a great glass of wine. Sprouts is the perfect partner to help us reach health-conscious consumers looking for high-quality, delicious alternatives, and we can’t wait for shoppers to discover their new favorite pour.”

Designed for those prioritizing wellness and balance, Libby Non-Alcoholic Wines are thoughtfully crafted through a traditional winemaking process that retains the wines’ authentic mouthfeel, complex flavors, and aromas while carefully removing the alcohol. With the same level of carbonation as sparkling wines or Prosecco, the wines are produced with no added sugar and introduce natural flavors to enhance the profile, offering a lower-calorie, guilt-free alternative to traditional wines. 

Libby’s launch coincides with its participation in Sprouts’ renowned Forager Program, which will run for a limited time from April through June. This program is designed to highlight emerging brands that align with Sprouts’ mission of offering innovative and health-forward products to its engaged shopper base. Sprouts’ forager-driven approach focuses on discovering unique and differentiated products, making it a natural home for Libby’s refreshing and premium non-alcoholic wines. Sprouts shoppers, known for their enthusiasm toward wellness-oriented and better-for-you options, will now have a delicious Non-Alcoholic Sparkling Wine that aligns with their lifestyles.

Libby Non-Alcoholic Wines currently have regional distribution in Colorado, Michigan, Illinois, Texas, Ohio, Kentucky, Pennsylvania, and California at select restaurants and retailers including: Raley’s, Trader Joes, H-E-B, Central Market, Busch’s, ACME, and GoPuff. Wines are also available online at BetterRhodes.com.