Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Dobel Tequila Unveils First Release in Its Limited-Edition “Grandes Maestros Collection,” Designed in Collaboration with Late Artist Francisco “El Maestro” Toledo

PRESS RELEASE posted by Dobel Tequila

Apr. 22, 2025 at 11:38 am

XLinkedInRedditFacebookEmail
Report Press Release
Luxury TequilaCollectible SpiritsCollectible ArtExtra Anejo TequilaFrancisco ToledoArtful bottlesMaestro Dobel Tequila
Spirits Companies
  • image-01


Dobel Tequila, master of innovation and smoothness, proudly announces the U.S. debut of the first highly coveted and rare spirit from its “Dobel Grandes Maestros Collection” with an extraordinary inaugural edition: The Francisco Toledo Edition.

“Dobel Grandes Maestros” is a limited edition, numbered collection set of Extra Añejo tequilas, combining the highest quality of mastery in tequila with the expertise and delicate craft of the most influential and iconic Mexican artists. The inaugural edition — of which only 15 bottles are available in the U.S. — is both an homage and a legacy project: one of Francisco Toledo’s final creations and a rare intersection of functional design and fine art.

Dobel Grandes Maestros Collection: The Francisco Toledo Edition embodies the culmination of a visionary partnership between the artist and Juan Dobel, 11th generation tequila maker and founder of Dobel Tequila.

As a bold reflection of Dobel Tequila’s legacy of groundbreaking innovation, this ultra-limited release features the world’s first Extra Añejo tequila finished in mezcal barrels: a category-defining first that honors Maestro Toledo’s native Oaxaca. This extraordinary and innovative tequila goes through a special artisanal process and is meticulously distilled from agave that has grown for a minimum of seven years, cooked within brick ovens for 48 hours, distilled, and then aged for a minimum of three years in new oak barrels. The Extra Añejo tequila then spent up to four months in American Oak mezcal barrels that impart flavors into the richly dark liquid. The result is a rich, warm, and silky expression, with notes of mezcal smoke, dried fruits, cooked agave, toasted nuts, and vanilla.

Encased in a sculptural masterpiece personally designed by the late Mexican visionary before his passing in 2019, the release further solidifies Dobel’s position at the forefront of craftsmanship and innovation in the world of tequila.

“Francisco ‘El Maestro’ Toledo and I began dreaming up this collaboration in 2016,” said Juan Dobel, founder of Dobel Tequila. “Francisco and I shared a deep passion for Mexico and its culture, which we reflected through art and tequila. El Maestro and I envisioned a timeless art piece, one that would transcend conventional expectations and become an object that embodied Toledo’s artistic principles and exceptional craftsmanship while showcasing Dobel’s commitment to tequila excellence and innovation.”

A celebrated painter, sculptor, and craftsman, Toledo drew from his iconic “Lagartos” series to design the bottles and their packaging in line with his unique visual vocabulary. The result is a rare tequila housed in a custom frosted bottle adorned with intricately etched artwork, and a rotating four-cube wood prism base, with each facet showcasing Toledo’s iconic lizard design. Each set includes a hand-carved Teotihuacan stone bottle top, a stone pedestal, and a certificate of authenticity signed by the artist himself, turning each bottle into a collectible artifact.

With Toledo’s craftsmanship and Dobel Tequila’s innovative spirit combined, the collection emerges as a complete artistic statement, at once sculpture, cultural artifact, and functional vessel. It stands as a compelling testament to Toledo’s lifelong demonstration that the boundaries between fine art and craft objects are ultimately artificial. In his universe, every medium becomes an opportunity to preserve and celebrate Mexican culture.

In a landmark moment, one of only 15 bottles available in the U.S. from Dobel Tequila’s Grandes Maestros Collection: The Francisco Toledo Edition is now being auctioned on Artnet, marking the platform’s first-ever curated spirits auction. The remaining U.S. bottles from this limited global release of just 281 are available for $5,000.00 USD through select luxury retailers and on-premise partners.

Collectors can visit Artnet until April 29th to bid on one of only 15 Dobel Tequila Grandes Maestros Collection: The Francisco Toledo Edition sets available in the U.S.

Dobel Tequila will donate part of the proceeds from the sale of the work to benefit Friends of IAGO (the Graphic Arts Institute of Oaxaca) and the Manuel Álvarez Bravo A.C. Photographic Center.

___________________________________________________________________________________

Dobel Grandes Maestros Collection: The Francisco Toledo Edition Tasting Notes

Appearance: Clear, bright amber colored with golden and copper hues, its full-bodiedness can be witnessed from the tears in the glass.

Aroma: A perfectly achieved aromatic sequence in which the olfactory experience commences with a hint of mezcal smokiness interwoven with dried fruits, cooked agave, and caramel, finishing with aromas of wood, vanilla, almonds, toasted nuts, and cereals, which create aromatic complexity without oversaturating the senses.

Taste: Warm, silky, smooth, and well-structured, hints of the mezcal smokiness remain without being overwhelming and in perfect balance with the wood and dried fruit flavors of a very long and lasting finish.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Colorado Sales & General Manager - Good Daze Energy

Colorado Sales & General Manager - Good Daze Energ...

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Business Development Manager- Northeast - Asterisk Imports

Business Development Manager- Northeast - Asterisk...

Supply Chain Coordinator - Almanac

Supply Chain Coordinator - Almanac

Head Brewer - BJ's Restaurants

Head Brewer - BJ's Restaurants

Regional Sales Director, Midwest - Mingle Beverage Company LLC

Regional Sales Director, Midwest - Mingle Beverage...

View All Jobs|Post a Job

More News

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Taste Radio: How Amara Surged From DTC To National Retail
  5. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  1. Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini
  2. AVIVO Wines Launches First Taste Trio with Three Full-Size Wines for $49
  3. Craft Spirits Sales Decline for Third Straight Year
  4. Rarebird Becomes NEUCAFF Performance Coffee, Betting the Future of Performance Starts With Coffee
  5. Somerston Estate Unveils New Wines and a Refreshed Look for Its Flagship Luxury Collection
  6. Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D
  7. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  7. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  1. Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
  2. Craft Distillery Closures Outpace Openings As Volume Falls 8%
  3. August Supply -1% As Import Comps Rebound, per Beer Institute
  4. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  5. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  6. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  7. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
View All|Submit News

Promoted PR Posts

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Restock | CPG Sales CRM, Distributor Management & Field Execution

Restock | CPG Sales CRM, Distributor Management & Field Execution

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase