Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

BIOLYTE Debuts Packaging Redesign And Brings On The Go Powder Packets To CVS & Walgreens

PRESS RELEASE posted by BIOLYTE

Apr. 29, 2025 at 1:09 pm

XLinkedInRedditFacebookEmail
Report Press Release
Non-Alcoholic Beverages
  • image-01
Hydration Leader Expands Retail Footprint and Unveils Bold, New Look

MARIETTA, Ga., April 29, 2025 /PRNewswire/ -- BIOLYTE, the leader in medical-strength hydration, is unveiling a brand redesign and expanding the availability of its On The Go powder packets to over 6,000 CVS and Walgreens locations this month. The retail expansion will feature two of the brand's popular flavors, Lemon Lime and Fruit Punch, widening BIOLYTE's reach and making its game-changing rehydration formula even more accessible to consumers nationwide.

Unlike traditional sports drinks, BIOLYTE On The Go uses dextrose instead of artificial sweeteners like sucralose, offering a cleaner energy source without triggering insulin spikes. Each BIOLYTE packet delivers 2.5 times more electrolytes than leading electrolyte powders. It also includes energy-boosting B vitamins and liver-supporting ingredients like milk thistle and gluconolactone. While ginger and dextrose help soothe stomach discomfort, the formula provides comprehensive relief for hydration and recovery. Available in 6-count boxes of Lemon Lime and Fruit Punch flavors, BIOLYTE On The Go is also NSF Certified, approved for HSA/FSA, and Medicare/Medicaid, making ultimate hydration accessible to all.

In addition to the retail expansion, BIOLYTE is unveiling an elevated packaging refresh designed to make a bold impact on the shelf. The redesign spans all product lines, including Ready To Drink bottles and On The Go packets. While BIOLYTE's medical-strength formula remains the same, the refresh features vibrant, bold colors, a simplified logo, and updated flavor names. These changes are designed to boost brand recognition and reinforce BIOLYTE's distinct position in the hydration category. This updated look reflects the brand's continued commitment to delivering premium, medical-grade hydration while improving the consumer experience from first glance to final sip.

"Our BIOLYTE - On The Go powder launch at CVS and Walgreens is a momentous milestone, allowing our brand to be even more accessible to consumers," said Jesslyn Rollins, CEO of BIOLYTE. "The rebrand also marks an exciting new chapter for the company. "We are dedicated to delivering clean, medical-grade products that people can trust, and we believe our new packaging will further establish BIOLYTE as a leader in the hydration category."

BIOLYTE's On The Go powder packets in Lemon Lime and Fruit Punch are now available nationwide at CVS and Walgreens locations. The 6-count boxes will retail for $9.99. To find the nearest store, please visit drinkbiolyte.com.

About BIOLYTE

BIOLYTE is a medical-grade sports drink that combines the science of IV Hydration with the convenience of sports drinks. Developed by Anesthesiologist and IV specialist Dr. Luther C. Rollins, BIOLYTE's unique formula prevents dehydration and supports recovery—whether you're an athlete, always on the move, or navigating illness. BIOLYTE is available in both Ready To Drink and On The Go powder packets. Learn more at drinkbiolyte.com and follow along at @drinkbiolyte.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Assistant Cidermaker - Yonder Cider Co.

Assistant Cidermaker - Yonder Cider Co.

Production Brewer I or Production Brewer II - Fort George Brewery

Production Brewer I or Production Brewer II - Fort...

Malt RTD Commercial Sales Manager - Hive

Malt RTD Commercial Sales Manager - Hive

Head of Operations  - Handhead Man

Head of Operations - Handhead Man

Sales Representative - Fort George Brewery  - Fort George Brewery

Sales Representative - Fort George Brewery - Fort...

Head Brewer - BJ's Restaurants

Head Brewer - BJ's Restaurants

View All Jobs|Post a Job

More News

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Taste Radio: How Amara Surged From DTC To National Retail
  5. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  1. Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini
  2. AVIVO Wines Launches First Taste Trio with Three Full-Size Wines for $49
  3. Craft Spirits Sales Decline for Third Straight Year
  4. Rarebird Becomes NEUCAFF Performance Coffee, Betting the Future of Performance Starts With Coffee
  5. Somerston Estate Unveils New Wines and a Refreshed Look for Its Flagship Luxury Collection
  6. Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D
  7. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  7. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  1. Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
  2. Craft Distillery Closures Outpace Openings As Volume Falls 8%
  3. August Supply -1% As Import Comps Rebound, per Beer Institute
  4. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  5. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  6. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  7. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
View All|Submit News

Promoted PR Posts

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

Private Equity Group Acquires Licksy Alcohol-Infused Lollipop Formula

Private Equity Group Acquires Licksy Alcohol-Infused Lollipop Formula

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

GRAASI enters into Earth Fare supermarkets via South Carolina locations

GRAASI enters into Earth Fare supermarkets via South Carolina locations

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase