Owning Luxury: Beluga Vodka’s Bold Q1 Performance

Thanks to the ongoing support of U.S. business partners and the dedication of Beluga Vodka Sales Professionals, Noblewood USA is proud to announce 41% growth of Beluga Vodka’s business in Q1 2025. Beluga Vodka remains the fastest-growing super-premium vodka brand in the U.S.*

At the top of the luxury category, Beluga Gold Line Vodka commands an impressive 56% share of the luxury vodka segment over the last 52 weeks,* and Beluga Vodka leads as the #1 vodka brand priced above $30 in the U.S.*

“With rising demand and growing brand visibility following a strong Q1, we’re energized to build on this momentum and further solidify Beluga’s leadership in the luxury vodka category,” said Sergey Kucher, CEO of Noblewood USA.  

Beluga Vodka is well represented and growing in key national chains such as Total Wine & More, ABC Fine Wine & Spirits (FL), Spec’s Wines, Spirits & Foods (TX), and Binny’s Beverage Depot (IL), as well as in top independent retailers and luxury on-premise accounts such as Cipriani, Casa Tua, Beverly Wilshire Hotel, The Surrey Hotel, The Carlyle Hotel, Disney World and others.

Beluga’s reputation also continues to grow in the global spotlight. The brand was recently ranked:

• #2 in The Top 50 Vodka Brands Ranked**
• #5 in the Top Trending Vodka Brands Worldwide***

For more information, visit vodka-beluga.com.

About Beluga Vodka

Beluga Vodka distinguishes itself as the fastest growing ultra-premium vodka brand in the USA and ranks among the top 5 trending vodkas worldwide. Created from 100% Nordic grain and pure spring water in Montenegro, a bastion of ecological consciousness. Beluga Vodka has its own distillery in Latvia, which adds to its unique identity.

The process of making Beluga vodka involves six-times spirit distillation, which gives the vodka a very refined and smooth taste, a testament to its commitment to unparalleled quality across production stages. Adorned with a metal beluga sturgeon, each bottle showcases the brand’s dedication to craftsmanship. Best consumed with caviar, it offers a refined experience for those who appreciate the finest things in life.

The Beluga Vodka portfolio includes Beluga Gold Line, Beluga Noble, Beluga Transatlantic Racing, Beluga Allure, and Beluga Celebration.

*Nielsen IQ

**My Bartender

***Drinks International Magazine