Raw Generation Introduces Little Sippers, Cold-Pressed Juice Blends Designed Specifically for Kids

LONG BRANCH, NJ - May 8, 2025 – Raw Generation, the leading cold-pressed juice and nutrition brand, today announced Little Sippers, a new line of nutritionist-designed cold-pressed juices made just for kids. Each weekly set includes juices with 40 raw fruits and vegetables, offering a delicious and nutritious variety. It allows parents an easy and fun way to incorporate essential nutrients into their kids’ diets, with no added sugars or artificial ingredients. 

In the U.S., approximately two-thirds of children’s energy intake comes from ultra-processed foods, according to a recent study by JAMA. With this in mind, Little Sippers was created to combat the alarming rise in childhood obesity and nutritional deficiencies. Each 4oz bottle contains naturally occurring vitamins and minerals while delivering hydration, antioxidants and electrolytes without the ultra-processed ingredients in traditional juice boxes. The weekly packs contain seven flavors - Red, Orange, Yellow, Green, Blue, Purple, and Pink - allowing children to enjoy a rainbow of fruits and vegetables and give parents peace of mind knowing their child is getting real, whole foods and unprocessed nutrition. 

“Getting kids to eat their fruits and vegetables is no easy feat. As a mother of two toddlers, I wanted to create a universal problem solver for parents who struggle with the picky eaters,” said Jessica Rosen, Co-Founder and Creative Director of Raw Generation. “Little Sippers is our solution: after testing and conducting child focus groups we’ve created 7 core flavors that offer real fruits and vegetables in a fun, colorful way that, most importantly, tastes good. Parents no longer have to choose between convenience and quality nutrition.”

"My son ate great until he realized he could say no, and that's when I started experiencing the frustration of trying to get him to eat anything other than chicken nuggets and french fries. I wanted to create a universal problem solver for parents who struggle with the picky eaters,” said Jessica Rosen CHHC, Co-Founder and Creative Director of Raw Generation. “Little Sippers is our solution: after testing and conducting child focus groups we’ve created 7 core flavors that offer real fruits and vegetables in a fun, colorful way that, most importantly, tastes good. Parents no longer have to choose between convenience and quality nutrition.”

“When crafting Little Sippers, we set out to create a better way to nourish the next generation, made with clean ingredients, real nutrition, and zero compromises,” said Lisa Testa, Holistic Nutritionist and Chief Nutrition Officer of Raw Generation. “Similary to Raw Generation, Little Sippers is rooted in transparency, quality, and a deep commitment to helping families make healthier choices every day.”

Unlike shelf-stable juices that are heavily processed and stripped of real nutritional value, Little Sippers are 100% raw and cold-pressed to preserve every possible nutrient. Every bottle is free of the questionable “natural flavors” and gluten, soy, and dairy-free.  Like Raw Generation juices, Little Sippers ship frozen for optimal freshness and convenience, and arrives within 1-3 business days. They are available in 4-week (28 bottles for $99.99) and 8-week (56 bottles for $159.99) supply options. Little Sippers are meant to be enjoyed daily, offering children a fun way to supplement their diet and get a wide variety of fruits and vegetables—40 to be exact! 

For more information about Little Sippers, please visit our website.

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About Raw Generation

A family-owned company since 2012, Raw Generation is on a mission to help people everywhere experience the health benefits of raw, unprocessed fruits and vegetables. Whether you want to lose weight fast, detox, or reset to a healthier lifestyle, good things happen when you power the body with raw plants — cold-pressed or blended and flash-frozen to preserve the flavor and nutrition other brands process out. We provide real solutions for better health and nutrition that harness the power of raw fruits, vegetables, nuts, and seeds -- that's it. From delicious cold-pressed juices to amazing plant-based protein shakes and more, we have a range of products to enable consumers to transform their health.

Media Contact:

SolComms for Raw Generation

Peyton Weaver